Fitbit Charge 5 will be available in India, for ₹14,999 (INR), which includes a six-month Premium membership* and is available at Fitbit.com/in. (*Only for new and returning customers. Content and features may vary by language and are subject to change.

• Our content partnership with Calm, the #1 App for Sleep, Meditation & Relaxation, is now available in-app for Fitbit Premium members, providing users access to 30 curated pieces of sleep and stress-reducing Calm content. Fitbit Sense users will be also able to see the effect a Calm session has on their heart rate and EDA responses via a guided session.
• Snore & Noise Detect is now available to Sense and Versa 3 users. To help users better understand their sleeping environments, the microphone on their Sense or Versa 3 samples sound every few seconds to monitor snoring and ambient noise levels when sleeping. The experience provides a sound analysis, so users can discover what might be disrupting their sleep and causing awakenings or restlessness. Per a series of binding commitments, we will not use Fitbit users’ health and wellness data from this feature or other experiences for Google ads, and this data will be separated from other Google ad data.

Impact by Honeywell, a brand created by the Fortune 100 company to cater to the growing mid-market segment in India, announced the launch of three locally developed products to solve the unique problems of small and medium enterprises (SMEs) in the country. These “Make in India” offerings include an AC controller that can save up to 30% in energy costs, an AI-based video surveillance offering, and a DIY connected smoke detector. The brand is also expanding its reach through leading e-commerce platforms for these plug-and-play connected products and solutions. Engineered in India, Impact by Honeywell’s product portfolio has been designed to increase productivity, enhance safety, reduce costs, and enhance compliance for SME customers in and beyond tier-1 and tier-2 cities. 

“India is a global center for innovation, production and sustainable growth. Since its launch, Impact by Honeywell has created a robust product pipeline by leveraging Honeywell’s local engineering talent in design, hardware, and app-based software capabilities,” said Ashish Modi, President, Honeywell Building Technologies, Asia. “The depth of our engineering experience in India provides us with an understanding of local requirements and has helped us create a local-for-local manufacturing ecosystem. We are excited about the strong demand for our products and look forward to continuing to expand our offerings to serve our customers in India.”

New Product Introductions

The Impact AC controller is a battery-operated, DIY offering created for small- and mid-sized commercial buildings. These categories of buildings conventionally do not rely on centralized air conditioning for their cooling needs, typically using remote-controlled split, cassette and window air conditioners (ACs) that require human intervention to turn on or off. The AC Controller ensures that ACs are not left running in unoccupied cabins, meeting rooms, conference rooms. AC is the main power consumer in small- and mid- sized buildings. Honeywell’s offering can potentially save businesses up to 30% in energy costs. The Impact AI-based video surveillance offering comprises an integrated camera-processor setup, which performs analytics on the Edge and instantly and intelligently delivers alerts to the user via a mobile app. This removes the need to invest in expensive servers or increase network bandwidth to perform video analytics. The product uses proprietary algorithms and offers data analytics through its cloud infrastructure. It is offered with a subscription-based engagement model. The Impact wireless smoke detector is a DIY offering for buildings in which elaborate installations of fire detection systems are not possible. This product provides basic fire safety to the masses and will be sold on leading e-commerce platforms in India.

Impact by Honeywell

Middle-income households in India are set to almost double by 2030, offering SMEs with an opportunity to meet their burgeoning demands. Furthermore, the Government of India’s Aatmanirbhar Bharat Abhiyaan is expected to give a boost to the SME sector, which is the backbone of the Indian economy.

“Impact by Honeywell allows us to reach more building customers by providing them with products that are easy to use, install and maintain and better suited for their needs to help them save on their operational costs,” said Jasmeet Bhatia, GM, Impact by Honeywell, Honeywell Building Technologies. “The DIY functionality of these products also enables us to offer them on e-commerce platforms to make them more accessible to these customers.”  

Amazon Great Indian Festival sale 2021 is all set to start from October 3 in India and will have tons of deals and offers across different categories. The Amazon Great India Festival sale 2021 coincides with Flipkart’s Big Billion Days sale which begins on the same day, October 3. 

As always, buyers will be spoilt for choices as both the e-commerce websites are trying to one-up each other with enticing offers and discounts on several products.

Lexar announced the appointment of Mr. Piyush Mittal as India Regional Manager. He will be responsible for overseeing an organization's business operations, guiding management staff, setting performance objectives, evaluating, and optimizing operational performance, ensuring regulatory and company standards are upheld thereby propelling the growth of the company.

On the appointment of India Regional Manager, Sales Director Head of APAC, Mr. Darren Lin, APAC Sales Director, says, "Mr Piyush ‘s appointment is like a blessing for the Lexar team as we expect a lot to learn from his vast experience in working across verticals. We are delighted for having him to join Lexar, and believe that with his experiences, in developing and implementing business, marketing plans would definitely push the brand to the next level.

Lexar is always customer centric and create world class products which are backed by efficient after sales service. To enhance our customer interaction at regional level, we are pleased to announce that Mr. Piyush Mittal has joined us India Regional Manager.”

SonicWall has entered a strategic partnership with Fusion BPO services, a global BPO with headquarters in Kolkata, India and Draper(USA). SonicWall will offer its state-of-the-art next-generation firewalls (NGFW) for SMB, enterprise, and government organizations.

“SonicWall has been extremely proactive in attending to our business requirements and implementing the right solutions. Earlier we were managing two devices, one for UTM Firewall and other for SD-WAN. Sonicwall has enabled us to manage the firewalls better through one single platform,” further added Mr. Singh.

Fusion offers a diverse range of call center services, including garnering potential customers, managing data efficiently, or troubleshooting technical problems and administration issues from 18 centers in 9 countries. Its host of peripheral activities is aimed to propel business through a blend of manpower, technology, research, and analytics.

“We are very happy to have this newer and comprehensive relationship with Fusion now. After analyzing their requirements, the SonicWall team proposed to resolve the issue with its current generation of SonicWall NGFWs, which offers several performance advantages. This includes enhanced functionalities such as SD-WAN that benefits businesses by reducing overhead costs and increasing network performance. Our solutions can now offer management efficiencies and simplicity, finally realized by switching to a single-platform architecture like SonicWall NGFWs,” said Mr. Debasish Mukherjee, Vice President, Regional Sales APAC at SonicWall Inc.

“After in-depth vendor evaluation, Fusion ultimately chose to deploy more than 15 pairs of NSa Series NGFW in high-availability (HA) configuration, augmented with a six-year subscription to SonicWall’s support services. are delighted and look forward to this new partnership, which will add great business value”, added Mr. Mukherjee.

“By replacing its mixed bag of cybersecurity solutions with a total SonicWall platform, Fusion was able to unify cybersecurity management from multiple sources into a single‑pane-of-glass management and reporting, making it easier to interpret and assess all cybersecurity measures,” said Mr. Singh.

“As a result of using this platform, we have seen a 15% increase in security effectiveness and 10% increase in system stability. This transition has also resulted in an overall boost of operational efficiency and increase in business continuity. Additionally, this solution gives us an overall saving of 25% from a 6-year period,” added Mr. Singh.

“Some of the benefits for Fusion will be a Secure SD-WAN, Lower TCO with HA licensing policy, alongside a dedicated and secure Cloud-based management. Last but not the least, a Single-pane-of-glass management and reporting for all firewalls, will be a huge game changer for it business”, shared Mr. Mukherjee.