Kaspersky Lab’s new consumer products offer tailored security technology

Posted by News Room On Thursday, August 30, 2012 0 comments

Kaspersky Lab announced the release of its new flagship consumer products: Kaspersky Internet Security - Premium Security Suite; and Kaspersky Anti-Virus - Essential Protection Solution at Kaspersky Lab India Partner Conference 2012 in Macau. 288 channel partners from India attended the Kaspersky Lab India Partner Conference and launch of all new Kaspersky Internet Security and Kaspersky Antivirus at Macau.

The new versions of both products share the refined, easy-to-use interface and deliver new technologies to provide maximum protection against all kinds of threats. In response to the ever-changing threat landscape, particular attention has been paid to the security of potentially vulnerable applications thanks to the unique Automatic Exploit Prevention technology. Users of the brand new version of Kaspersky Internet Security will also enjoy complete protection for their online purchases and online banking transactions, thanks to the easy-to-use Safe Money feature. Both products are fully compatible with the Windows 8 operating system, efficiently protecting applications and user data, whether in the classic or the new touch-friendly user interfaces
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About the new version of Kaspersky Internet Security and Kaspersky Anti-Virus:
At Kaspersky Lab we understand the high value of the personal information and digital media you store online and on your PC. We also know that, unfortunately, cybercriminals directly target your social media and online banking accounts, passwords and other private information. When these cybercriminals attempt to steal your finances, your personal documents, and family photos and videos can end up being destroyed – collateral damage of a malware infection. That is why when designing the versions of our Kaspersky Internet Security and Kaspersky Anti-Virus consumer products we created a number of unique technologies to provide maximum protection for your digital assets.

These products are available now to all future and existing Kaspersky Lab customers, delivering these core benefits:

Unique Automatic Exploit Prevention technology designed to find the most dangerous threats

Kaspersky Lab has vast experience in detecting and blocking exploits – malware that utilizes vulnerabilities in legitimate, but security-flawed software to infect the system. Based on this knowledge, we have created a new technology – Automatic Exploit Prevention – capable of blocking even new and currently unknown exploits, or malware that uses the most dangerous zero-day vulnerabilities.

Specialized Safe Money technology to protect your online purchases
Another unique technology, available only in Kaspersky Internet Security, is Safe Money aimed at protecting your real-life credit card or bank account during online banking or shopping activities with a diverse but easy-to-use set of security tools. This includes a specialized “Safe Browser” mode, isolating your money-related business from other online activities, and checking the authenticity of commercial websites. Safe Money will also automatically evaluate your computer for potential vulnerabilities. For an extra layer of protection, Safe Money mode utilizes an on-screen Virtual Keyboard – allowing you to enter passwords and credit card numbers without a physical keyboard, rendering key logging malware useless.


New antivirus engine with excellent detection rates for all kinds of malicious programs
We have increased the overall level of protection for our customers, thanks to a new antivirus engine and our landmark Hybrid Approach – when traditional methods of detecting and blocking threats are combined with modern cloud-based techniques. The previous editions of Kaspersky Internet Security and Kaspersky Anti-Virus regularly show more than 99% detection     rates in independent tests, with up to 100% for the most prevalent malware. In the new versions of the consumer products we’re aiming even higher, working to block even the rarest and quickly-spreading malware.


Enhanced anti-spam module in Kaspersky Internet Security to save you time and hassle
Kaspersky Internet Security efficiently combats unwanted mail – the most common security threat – using a completely new anti-spam engine that works seamlessly with your favorite email client.


Better performance and simplified user experience In Kaspersky Internet Security we made sure that during the most frequent tasks, such as web browsing or the installation of new software, the protection is effective but inconspicuous. The user interface in the new products has been streamlined for a better experience, with fewer clicks and menus required to access the tools and information you need.


Fully compatible with Windows 8 
The new versions of Kaspersky Internet Security and Kaspersky Anti-Virus are fully compatible with the new Windows 8 operating system from Microsoft. Kaspersky Lab offers full protection for Windows 8 users, with enhanced security for applications in the new touch-friendly interface and support for all the new safety features of the operating system itself. The new Kaspersky Now application gives Windows 8 users a quick overview of their PC’s security status and makes it possible to launch key features of Kaspersky Anti-Virus and Kaspersky Internet Security directly from the new user interface. This app is available free of charge in the Windows Store.


Your digital life, simplified
Overall, the aim of the new Kaspersky Internet Security is to provide you with peace of mind when it comes to the security of your personal information and real-life bank account, while Kaspersky Anti-Virus provides essential protection against modern cyber threats. We have combined all our groundbreaking protection technologies in one, simple-to-use, resource-efficient security suite, now designed with dedicated protection against the most complex threats to your money.


Availability: 
Kaspersky Internet Security and Kaspersky Anti-Virus new are available for purchase on Kaspersky Lab India site – www.kaspersky.co.in , Sakri IT Solutions – National Distributor Kaspersky Consumer Products website – www.sakri.in , IT retail outlets and LFRs. Existing users of Kaspersky Internet Security and Kaspersky Anti-Virus are eligible for a free upgrade. Kaspersky Internet Security and Kaspersky Anti-Virus are available in the one user and three user pack options. Kaspersky Antivirus one user/one year pack is available at Rs. 599 and three user/one year pack is available at Rs. 1199/-. Kaspersky Internet Security one user/one year pack is available at Rs. 899 and three user/one year pack is available at Rs. 1499/-.


On the launch of the new version of Kaspersky Internet Security and Kaspersky Anti-Virus Mr. Jagannath Patnaik, Director – Channel Sales – South Asia said, “At Kaspersky Lab we always strive hard to develop security solutions that closely meet the IT security needs of users. Financial transactions have become an integral part of today's Internet environment, just as much as downloading media and communicating in social networks. Eventually online banking and other information is a highly attractive target for cybercriminals. To ensure that online banking information and the entire system is secured, the new version of Kaspersky consumer products comes with the Unique Automatic Exploit Prevention Technology and Safe Money technology (Safe Money Technology only available with Kaspersky Internet Security) to protect banking and other important financial information during online transactions. It guarantees users a safe environment for all their most important online financial transactions and provides maximum protection to their digital assets.”





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