Genius named as CES Innovations 2013 Design And Engineering Award Honoree

Posted by News Room On Wednesday, January 2, 2013 0 comments
Genius announces that it has been named an International CES Innovations 2013 Design and Engineering Awards Honoree for the Gila GX Gaming Series MMO/RTS Professional Gaming Laser Mouse. Products entered in this award program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting edge consumer electronics products across 29 product categories.

Gila is a twelve button professional gaming laser mouse with a dpi range from 200 to 8200 that allows gamers to not only make quick yet controlled movements and turns in the battlefield, but also allows for pinpoint accuracy when zooming in for the headshot by instantly dropping the dpi with a press of a button. Gila gives gamers even more precise control with its “Angle Snapping” function that raises cursor precision at high speeds and the “Sniper” function reduces the dpi so gamers are in control of cursor accuracy.

It also has many customization options for gamers, including: “Button Assignment”, “Macro Management” setups for up to 72 keys, 16 million backlight color backlight options, a removable weight system including six metal weights - each 4.5 grams - to attain the right heft and balance for any game or hand speed.

“Gila represents the ideal of the GX Gaming Series with features and customizations that not only provide a pleasant gaming experience, but also enhances gaming performance. Genius is proud to have the GX Gaming Series Gila named as a CES Innovations 2013 Design and Engineering Award Honoree.” Jim Huang, Product Manager.

The Innovations Design and Engineering Awards are sponsored by the Consumer Electronics Association (CEA), the producer of the International CES, the world’s largest consumer technology tradeshow, and have been recognizing achievements in product design and engineering since 1976.

The Gila GX Series MMO/RTS Professional Gaming Laser Mouse will be displayed in The Venetian at the 2013 International CES, which runs January 8-11, 2013 in Las Vegas, Nevada. Honorees will also be displayed at CES Unveiled: The Official Press Event of the International CES from 4-7 p.m. on Sunday, January 6 in the South Seas Ballroom C at Mandalay Bay.

The Innovations entries are judged based on the following criteria:
· Engineering qualities, based on technical specs and materials used
· Aesthetic and design qualities, using photos provided
· The product’s intended use/function and user value
· Unique/novel features that consumers would find attractive
· How the design and innovation of the product compares to other products in the marketplace

Products chosen as an Innovations honoree reflect innovative design and engineering of the entries. Examples may include the first time various technologies are combined in a single product or dramatic enhancements to previous product designs.

Innovations 2013 Design and Engineering honoree products are featured on


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