Astrum Launches PB-25M1A - Powerbank for Smart Devices

Posted by News Room On Thursday, August 28, 2014 0 comments
Astrum Holdings, the company dedicated in creating intelligent products for use with computers, tablets and mobiles, announced the brand new addition to its peripheral range - PB-25M1A powerbank. This powerbank is ideal and reliable on-the-go power house for all the smart devices.

PB-25M1A is designed to give the freedom to the users who are always travelling and about more power to talk, play and browse. The slim, sleek and portable features fit into the palm, pocket and purse. With its 2500mAh power capacity, intelligent auto shut down design, polymer A-grade cell and acts as an ultra slim external power source available for any mobile and smart device.

Mr Puneet Dhandaria, Country Manager - India Operations at Astrum, said "Most of the time we come across the situations when our phones drain out of battery and there is no any external source to charge. To address this, we have launched Astrum PB-25M1A portable powerbank - lifesaver at anytime and anywhere to our smart devices. During travel powerbank is a very essential accessory to be carried along. Astrum products are well accepted in the Indian market which has given us the confident to introduce more and more products to the consumers and our partners."

Embedded with dual Micro USB ports of 5V - 1A input and output. It is built-in with a top quality 2500mAh polymer rechargeable battery that will charge the average smartphone up to 2 times. To add further, the intelligent circuit protects user's devices from over charging, discharging and short circuit etc. It ensures safety operation and yet high efficient charging at the same time.

Price, Warranty and Availability
Astrum PB-25M1A comes with the MRP of Rs 900/- and the product is available ex-stock with 1 year carry - in warranty.
At VMworld® 2014, VMware, NVIDIA and Google announced a collaborative effort to deliver high-performance virtual desktops and workstation-class graphics to Google Chromebooks.

Showcased as a technology preview, the solution demonstrates the next generation of VMware Blast Performance and NVIDIA GRID™ vGPU™ technology to satisfy customers’ most demanding visual computing needs. The joint effort is expected to expand the hardware options for high-performance virtual desktops, enabling customers to select their system of choice without compromise.

“We are breaking down traditional barriers to adopting virtual desktops and offering new economics for the delivery of graphics-intensive applications through the power of the cloud,” said Sanjay Poonen, executive vice president and general manager, End-User Computing, VMware. “Organizations of all industries and requirements will soon be able to embrace the mobile-cloud using a solution that offers a new way to work from three proven, industry leaders.”

The joint solution optimizes the performance of virtual graphics applications at scale. NVIDIA GRID vGPU is the industry’s most advanced technology for sharing GPU acceleration between multiple virtual desktops. Combined with VMware Horizon in the data center, the solution will optimize graphics and CPU utilization to allow more desktops and applications to be deployed on a single server.

VMware BLAST Performance technology in the data center and in firmware residing on Chromebooks will deliver a great end-user experience, graphics-rich applications with high fidelity, and extended battery life by up to 50 percent using exclusive NVIDIA® Tegra® decode technologies.(1) This makes graphically demanding applications, such as Adobe Illustrator CC and Autodesk AutoCAD, and productivity applications like Microsoft Office completely fluid. NVIDIA Tegra K1-powered Chromebooks, such as the Acer Chromebook 13, will be among the first Chromebooks to take advantage of this future technology.

“This collaboration will offer customers all the performance, stability and compatibility of NVIDIA hardware-accelerated graphics, with the added flexibility, mobility and security of a virtual environment,” said Jeff Brown, vice president and general manager, Professional Solutions Business, NVIDIA.

“Chromebooks were designed to bring a new approach to many of the problems with traditional computers,” said Caesar Sengupta, vice president of product management, Google. “We're excited about what this collaboration means for our customers and what it can enable them to do. Imagine manufacturers designing complex 3D models and sharing them with engineers around the globe, or physicians taking medical imaging out into the community, rather than being tethered to high end workstations.”

Customers who would like to experience VMware products with NVIDIA GRID vGPU can register for an early access program today at program will be available for select NVIDIA and VMware customers in Q4 2014.

DISH Network signs multi-year contract with Xavient for IT services

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Xavient Information Systems, Inc. a leading IT services and solutions provider, announced today that they have signed a multi-year deal with DISH Network to provide extensive IT services. Xavient has been providing services to DISH for nearly a decade, and this deal makes clear that Xavient is one of DISH’s top choices when it comes to satisfying the pay-tv company’s wide range of IT needs.

“Xavient has undoubtedly proven itself to us when it comes to providing a wide range of top-notch IT services and we trust them to handle our continuously growing IT demands. Through Xavient’s 24/7 Global Delivery Model, we are able to cater to our customers’ needs around the clock,” says John Swieringa, DISH Senior Vice President and Chief Information Officer.

“We are extremely proud and excited to continue our relationship with one of the largest, most renowned companies in the pay-TV industry. With our ever-expanding menu of service offerings, we are confident that we will continue to meet DISH’s IT needs going forward,” says Rajeev Tandon, Xavient’s Chief Executive Officer.

“DISH is one of our top clients in telecom domain and this deal epitomizes the strength of our relationship over 10+years.In the highly competitive Telecom market,Dish,with its existing pay TV business,enviable spectrum assets;OTT push & satellite internet & potential M&A would continue to grow stronger as a key player. We are excited to be technology partners in bringing Dish's eclectic offering to Consumers.  Serving large telecom giants for more than a decade encourages us to leverage our expertise and serve clients in emerging markets in near future.”, said Saif Ahmed, President and Chief Operating Officer, Xavient Information Systems.

Wickedleak unveils Wammy Note 3

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Wickedleak has introduced Wammy Note 3 Octacore Smartphone in the Indian market. Priced at Rs 12,990/- , it boasts of features like MTK6592 Processor coupled with Mali 450 GPU and AquaProtect  Technology.

Speaking on the occasion, Aditya Mehta, CEO, Wickedleak Inc. said “Wickedleak is leveraging a platform with an affordable yet power packed device, as it offers the flexibility to address the users' increasingly varied demands. With the launch of Wammy Note 3, we intend to get premium devices in the hands of consumers at affordable rates while ensuring the consumers get all the latest specifications like an Octa-core Processor and Android 4.4 Kitkat”.

Wammy Note 3 can deliver ultrafast performance with Mediatek’s 1.7GHz Tru Octacore Processor coupled with 2GB RAM. Moreover, there is good news for game aficionados. The phone is equipped with Mali 450 GPU which can handle all the high end games users want to play. Besides, the device is a blessing in terms of video watching experience as it comes with a Full HD Display having a resolution of 1920 x 1080pixels.  In addition, Wammy Note 3 comes with Dual SIM (3G+2G) and Android 4.4 which ensures flexibility in terms of communication and provides great surfing experience as well.

Another remarkable feature of the device which would appeal to selfie lovers is that it comes with a 13 Megapixel Full HD rear camera with LED Flash with a BSI sensor and a 5 Megapixel front selfie camera. The camera is equipped with features like Motion Capture and Voice Capture i.e. user can give a voice command to click a picture or just wave his hand over the screen to click. Furthermore, the screen can reproduce real life crisp images thanks to its class leading pixel density of 480dpi.

Moreover, it has an amazing storage capacity of 8GB internal storage which can be expanded up to 32GB through a micro SD card. So one can download as many songs and videos as possible without thinking much about low storage space notifications. Besides, the 3800mAh battery ensures that you never run out of juice while watching your favorite HD movies or playing immersive high end games.
Additionally, the handset is pretty comfortable to hold as the device is just 8mm thick with thin bezels.
The device also comes with a premium perforated rubber finish at the back which adds to the grip of the phone and with a chic metal border which can protect it from accidental drops also adding to the elegance of the overall looks. In addition, the crisp and beautiful 5.2” IPS display is protected with Asahi’s Dragontrail Glass which is 6 times stronger than any normal glass to avoid any scratches.
User can also use gesture controls to change songs, browse gallery, answer calls and click pictures. Moreover, Wammy Note 3 also has S View Window support with the magnetic flip case which comes complimentary in the box. The S View Window feature allows you to operate the camera, music player and also answer calls without opening the Flip cover. It also has USB OTG (on the go) support.

Wammy Note 3 will be available from September 1st, 2014 and priced at `12,990 only.

PayUMoney and ICICI Bank brings the Biggest Online Shopping Festival

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PayUMoney brings to you the Fantastic Fifteen Shopping Festival, in association with ICICI credit and debit cards. This is by far the biggest online shopping festival spanning over 15 days for Indian shoppers with 35 exciting online brands to choose from on a platter. What’s more - shoppers get up to 40% off on shopping with ICICI Bank Credit and Debit Cards. Further, every consumer will get an assured discount of upto 15% on every transaction done through PayUMoney.

Aptly named Fantastic Fifteen, the shoppers can start filling their shopping carts from the26thAugust till 9th September, 2014. Interestingly, to make the shopping experience even more fulfilling, shoppers stand a chance to win two Moto-G smart phones every day and 3000+ gift vouchers across the span of 15 days.

The Fant@stic 15 shopping festival is a class apart from any other online shopping festival that the shoppers would have witnessed so far as it spans over 15 days and provides ample amount of time to shoppers to choose from a variety of brands and avail exciting discounts on each transaction. The popular brands to lookout for during the festival are – Jabong, Dominos, adidas, Shopclues, BookMyShow, Goibibo, Red Bus, Zovi, Fabfurnish and Infibeam.

Open to all shopaholics and expecting a huge rush of shoppers starting day 1, the shopping festival is a great opportunity for all online buyers and discount lovers to make the most of the discounts offered.

“We’re extremely delighted to partner with ICICI bank for the fantastic 15 shopping festival. In fact it’s for the first time that a bank and an online payments company have joined hands to put a shopping festival of this scale. Not only one gets the best of brands to shop from and best of the offer to avail, the festival assures that one is rewarded while buying. This means one is literally getting paid to shop! A consumer stands a chance to win two swanky Moto G smart phones every day, apart from 3000+ gift vouchers. We hope that festival will attract buyers across the country and wish to roll out such festivals more frequently.” quoted Shailaz Nag, Co-founder and Chief Operating Officer at PayU India.  

Canon expands in digital photo album print domain in India

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Canon India Pvt. Ltd. strengthens its toehold in Digital Photo Printing by introducing its stellar product DreamLabo 5000, a commercial inkjet printer in the city of Kochi, Kerala. The move will help to further build Canon’s presence in the South-Asian market.
The press announcement event was attended by Takao Hada, Group Executive, Commercial Inkjet Product Group, Canon Inc. Tokyo, Kensaku Konishi, President & CEO, Canon South & South East Asia, Kazutada Kobayashi, President & CEO, Canon India Pvt. Ltd. and Dr. Alok Bharadwaj, Executive Vice President, Canon India Pvt. Ltd. along with  E.M. Wilson and  E.N. Vinod of Edathadan Digital Press, Kochi.
Delivering a new standard of combined photo and text quality coupled with high productivity, DreamLabo 5000 revolutionizes the photo printing industry by providing a high quality alternative to the traditional silver halide technology. In addition, the premium quality printing offers both the production photo and the small batch print-on-demand (POD) markets substantial new revenue streams.
Kazutada Kobayashi, President & CEO, Canon India, said at the unveiling, “We are delighted to introduce the DreamLabo 5000 in Kochi. After its grand success in Bangalore, this was a natural step towards expansion. The DreamLabo 5000 is a robust product that aims to revolutionize wedding photography in India. A marriage in the family is an important occasion where everything from invitations, venue and décor to food is planned meticulously. Finally there is a product that would ensure to keep the memories as vibrant and fresh for years to come. With this product, we hope to fulfil a cherished dream for the entire family and are confident that it would carve a niche for itself in the market.”
Edathadan Digital Press, a premium photo lab is the first to purchase and install DreamLabo 5000 in Kochi. This association will go a long way in strengthening Canon’s presence in the industry and digitizing the INR 3300 crore. Commercial photo printing market in India. Edathadan Digital Press will position the premium print version as HD prints.
Elaborating on the announcement, Dr. Alok Bharadwaj, Executive Vice President, Canon India, said, “Over the years, photo capturing technology has grown by leaps and bounds. In order to keep up with these advances, India is undergoing a massive transition from the conventional analogue and silver halide technology to digital photo printing. In fact, out of the Rs. 3300 crore commercial photo printing market in India, nearly 20% percent is digital, which is about Rs. 700 crore. With growing customer expectation, there is an enormous scope for creating value in this space.  DreamLabo 5000 serves to do exactly this.  Since the lion’s share of India’s multi crore commercial photography print industry comes from wedding and travel photography, DreamLabo 5000 specifically targets the needs of these professional photographers. We have got extremely encouraging feedback from Bangalore and hope to replicate the same success in Kochi.”
“Canon is looking at capturing 10% of digital photo album print space in India in the next three years. South India, especially Kerala will be a big driver towards this goal,” he further added.
READ MORE announced the launch of Samsung 85 PRO – World’s First 3D Vertical NAND flash memory enabled SSD. A new solid state drive (SSD) line-up featuring Samsung’s cutting-edge three-dimensional (3D) vertical NAND (V-NAND) flash memory technology. This new SSD offers a new era of performance for solid state drives.
Samsung’s flash memory is fabricated using an innovative 3D V-NAND architecture, which stacks 32 cell layers on top of one another rather than trying to decrease the cells’ length and width to fit today’s shrinking form factors. Samsung’s V-NAND features a proprietary vertical cell structure and represents a breakthrough in overcoming the density limit currently facing planar NAND architecture used in conventional flash memory, yielding significant speed, endurance and energy efficiency improvements. When in Rapid Mode, user can enhance performance by processing data on a system level using free PC memory (DRAM) as a cache, providing 1.8 times faster performance in the RAPID mode*.
Gulbir Bhatia, Managing Director at said, “Samsung SSD 850 Pro is the fastest and high performance consumer SATA SSD which user can buy in present market. Encompassed with the advanced V-NAND technology, remarkable after sale service offered and the massive 10 years of warranty which no other brand offers in consumer drive will make this SSD rule the market.”
With twice the endurance of 840 PRO, the 850 PRO will keep working as long as user wishes. Samsung’s V-NAND technology is built to handle 150 Terabytes Written (TBW) which equates to a 40GB daily read/write workload over a 10-year period along with the ten year limited warranty. The efficient, power management components in the 850 PRO enable the user to work longer and more productively. Boasting the lowest power consumption of any SSD when in full use, the 850 PRO expends less energy while maintaining industry-leading performance. The 850 PRO fully supports the sleep mode on the Ultrabook, consuming only 2 m watts of power.

Government Should Protect and Nurture SME Manufacturers in India: MAIT

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IT SMEs have a crucial part to play towards realizing the new Government’s objective of making India a manufacturing hub. The Government is going all out to assist SMEs who wants to set up manufacturing facilities in India. With an aim to create awareness among SMEs about the various initiatives, policies and schemes by the government, MAIT, the apex body representing India’s IT hardware, training and R&D services sectors, in association with the Ministry of Communication & Information Technology and Ministry of MSME organized “MAIT ICT SME Conclave – 2014” in Noida.
MAIT SME Conclave offers a single window for all the MSMEs to connect with each other and various government bodies, thereby highlight their key issues related to the policy framework, funding etc and get a better understanding of various schemes and opportunities on offer that can be utilized for the benefit of the industry. It aimed to equip the SMEs to prepare themselves thoroughly for evaluating the business opportunities and take necessary actions in developing their enterprises with the help of IT to achieve business goals. MAIT has also introduced  a website catering to the various information needs of the SMEs
Speaking at the conclave Anwar Shirpurwala, Executive Director, MAIT said, “The initiative of the new Government is extremely encouraging, especially its focus on the manufacturing sector. However, what is needed is a clear roadmap for implementation. Through this conclave we are socializing government schemes to SMEs and are helping them to leverage it for manufacturing.”
Some of the issues discussed at the conclave are related to training of the manpower and skill development, funding procedures, setting up of electronic manufacturing clusters and various schemes for supporting SMEs in the sector.
In his address, Rahul Gupta, Chairman, SME Chapter, MAIT, said, “To brand itself as a premier IT & manufacturing hub at a global level, Indian Government needs to create an exclusive ecosystem across all industry verticals so that the businesses can build and grow the entire value chain required to come up for excellent results. Public administration also needs to re-structure the taxation and incentives system besides reforming the existing policies such as subsidized land, creating manufacturing corridors, offering subsidies to manufacturers for plants and machineries. A lot more is to be designed, planned and done for an effective roadmap.”
The conclave witnessed participation from various government agencies and representatives from The Ministry of Communications & IT, MSME Development Institute, NSIC, ELCINA and others. Through this initiative MAIT is looking forward to work closely both with the Government and SME manufactures towards making India a manufacturing hub.

Symantec Launches Backup Exec 2014 in India

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Symantec announced the availability of Backup Exec 2014 which delivers powerful, flexible, and easy-to-use backup and recovery to protect virtual, physical and hybrid infrastructures. Featuring improved performance, increased visibility, simplified management, and support for the latest operating systems and applications*, Backup Exec 2014 is a faster and stronger** backup solution than its previous versions.
“To help build Backup Exec 2014, Symantec sourced feedback from approximately 3,700 customers and partners worldwide who participated in a beta program. This feedback helped us do our homework in understanding what customers and partners really want in a backup and recovery solution,” said Tarun Kaura, Director, Technology Sales, India, Symantec. “With more than 2 million Backup Exec customers worldwide and a set of new product features built from the feedback of our customers and partners, Symantec is set to leap ahead in the backup and recovery market in India.”
Backup Exec 2014 flexibly protects mixed virtual and physical architectures in a single solution that backs up to virtually any storage device and achieves fast, efficient, and versatile recovery. Traditional, complex and point backup and recovery solutions can be inefficient, time consuming, and expensive to manage. Through intuitive wizards and insightful dashboards, Backup Exec 2014 is easy to implement, use and manage – whether organizations are upgrading from a previous version or switching from an alternative solution.
Talking about Backup Exec 2014, Amit Vyas, Vice President at Hitachi Systems Micro Clinic Pvt. Ltd. said, “We make sure that each of our customers gets the best technology on the market to protect their data. Backup Exec is the only backup solution we are aware of that includes integrated source and target deduplication which significantly reduces storage requirements.”
Enterprises today are struggling to back up their information in a way that is quickly recoverable and accessible in case of emergency. Symantec helps companies simplify and speed up backup and processes by solving for the complexity around multiple environments, more data, and virtualization.

Ravi Shankar Prasad unveils dot Bharat domain name

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The National Internet Exchange of India (NIXI) has announced that .IN Registry has launched the Bharat domain name (Bharat written in Devanagari script). It was launched by Minister for Communications and Information and Law and Justice, Shri Ravi Shankar Prasad at a function held here.
Speaking at the function the minister said, most of the future expansion of the internet is going to come from Asia, Africa and the developing world. Local languages, content and culture will increasingly become important themes for the future expansion of the internet, he said, while adding that Mobile devices and applications as well as social media will be important determinants of this growth.
The minister said that e-commerce is going to bring in revolutionary changes in the economic activities of rural India. It will not only generate new jobs but also create large number of business opportunities for all sections of populations in rural India.
He said Digital India project aiming to offer a one-stop shop for government services and would use the mobile phone as the backbone of its delivery mechanism. Digital India promises to transform India into a connected knowledge economy offering world-class services at the click of a mouse and will be implemented in a phased manner.
The government’s Rs 1.13 lakh crore initiative would also attract investment in electronics manufacturing, create millions of jobs and support trade, the minister said. The plans to digitally connect the entire country will be supported by 20- and 40-hour modules on digital literacy in regional languages, which the government plans to run over the next few years. The government is bringing the open access to “broadband highways” across cities, towns and villages would also give a fillip to trade across the country.
The minister unveiled the portal containing a few . Bharat based popular domain names by cutting the ribbon electronically through the computer mouse.
Since the same . Bharat ccTLD is shared by other Indian languages such as Boro, Dogri, Konkani, Maithili, Marathi, Nepali and Sindhi-Devanagari, the end user can now get domain names in these languages apart from Hindi. The sunrise period for the same has commenced from August 15, 2014.
This is soon to be followed in the coming months by similar launches in regional languages such as Tamil, Gujarati, Punjabi, Urdu, Telugu and Bangala etc.
NIXI has been spearheading the goal of multilingual Internet and to this end NIXI has collaborated with Centre for Development of Advanced Computing (CDAC) in setting up of an expert team on Internationalized Domain Names (IDNs).This is expected to enhance the reach and relevance of Internet for remote and far flung villages, further bridging the digital divide.

HP Taken PC leadership position with 29.5% market share-IDC

Posted by News Room On Wednesday, August 27, 2014 0 comments
IDC has just released its Q2 PC report showing that HP has taken the PC leadership position with 29.5% market share. With growth in both the consumer PC and commercial PC segments, HP has been recognised for its price competitiveness and well spread partner coverage across the country.
“Consumers and businesses demand technology that allow them to keep up in today’s fast-paced and highly connected world,” said Rajiv Srivastava, vice president and general manager, Printing and Personal Systems, HP India. “HP’s innovation engine has produced an exciting range of devices and solutions over the last six months that address these needs, with a clear focus towards the increasing mobility trend. At HP, we’ve focused on elevating the user experience by powering business productivity and providing the next generation of consumers with stylish, new form factors that allow them to multitask on the go.”
According to IDC, the commercial PC segment emerged stronger against expected performance with 1.38 million units shipped in Q2 2014 with a quarter-on-quarter growth of 34.5% over Q1 2014. A clear mandate in elections signalled a mark of recovery in the economy. Against last calendar year, business prospects are expected to remain moderately better in the coming six months.
“The Overall consumer PC market recorded 1.16 million units, a quarter-on-quarter growth of 12.8% over Q1 2014. “The overall sentiments have picked up and IDC observes improved discretionary spending from consumers across devices. It is expected to have a positive influence on the market as we enter the festival season starting Onam,” comments Manish Yadav, Market Analyst, Client Devices, IDC India. The retail and online acceptance of new product category such as Bing SKU facilitated growth this quarter.

GIGABYTE Unveils Z97X-UD7 TH Motherboard

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GA-Z97X-UD7 TH is a part of the GIGABYTE’s new 9 series motherboards, which are based on the Intel Z97/H97 chipsets. It comes with the next generation Intel 97 Express chipset and Intel socket 1150, supporting 4th Generation Haswell, Haswell Refresh, Devil’s Canyon processors and also, the 5th Generation Broadwell processor.
Among its most attractive features are the Dual Thunderbolt 2 ports that allow you to simultaneously connect as many as 12 devices, in addition to three digital displays. Each of these ports supports utmost data transfer speeds, with simultaneous bi-directional data transfer potential of up to 20 Gbps. This means you can transfer a complete HD 1080p movie within seconds.
GA-Z97X-UD7 TH also features a special PCIe expansion card, ensuring amazingly fast connectivity, thanks to its support for the latest 802.11ac and Bluetooth 4.0 standards.
While its desirable features, GA-Z97X-UD7 TH gives maximum system control to Do It Yourself (DIY) PC Users. It is also loaded with features that will delight any gaming enthusiast. With its flexible graphics potential for either 3-Way CrossFire or 2-Way SLI action, it facilitates the ultimate in graphics effect without compromising on resolution.

Seagate Ships World’s First 8TB Hard Drives

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Seagate Technology plc announced it is shipping the world’s first 8TB hard disk drive. An important step forward in storage, the 8TB hard disk drive provides scale-out data infrastructures with supersized-capacity, energy-efficiency and the lowest total cost of ownership (TCO) in the industry for cloud content, object storage and back-up disaster recovery storage.
“As our world becomes more mobile, the number of devices we use to create and consume data is driving an explosive growth in unstructured data. This places increased pressure on cloud builders to look for innovative ways to build cost-effective, high capacity storage for both private and cloud-based data centers,” said Scott Horn, Seagate vice president of marketing. “Seagate is poised to address this challenge by offering the world’s first 8TB HDD, a ground-breaking new solution for meeting the increased capacities needed to support the demand for high capacity storage in a world bursting with digital creation, consumption and long-term storage.”
A cornerstone for growing capacities in multiple applications, the 8TB hard drive delivers bulk data storage solutions for online content storage providing customers with the highest capacity density needed to address an ever increasing amount of unstructured data in an industry-standard 3.5-inch HDD. Providing up to 8TB in a single drive slot, the drive delivers maximum rack density, within an existing footprint, for the most efficient data center floor space usage possible.
“Public and private data centers are grappling with efficiently storing massive amounts of unstructured digital content,” said John Rydning, IDC’s research vice president for hard disk drives. “Seagate’s new 8TB HDD provides IT managers with a new option for improving storage density in the data center, thus helping them to tackle one of the largest and fastest growing data categories within enterprise storage economically.”
The 8TB hard disk drive increases system capacity using fewer components for increased system and staffing efficiencies while lowering power costs. With its low operating power consumption, the drive reliably conserves energy thereby reducing overall operating costs. Helping customers economically store data, it boasts the best Watts/GB for enterprise bulk data storage in the industry.
“Cleversafe is excited to once again partner with Seagate to deliver to our customers what is truly an innovative storage solution. Delivering absolute lowest cost/TB along with the performance and reliability required for massive scale applications, the new 8TB hard disk drive is ideal for meeting the needs of our enterprise and service provider customers who demand optimized hardware and the cost structure needed for massive scale out,” said Tom Shirley, senior vice president of research and development, Cleversafe.
Outfitted with enterprise-class reliability and support for archive workloads, it features multi-drive RV tolerance for consistent enterprise-class performance in high density environments. The drive also incorporates a proven SATA 6Gb/s interface for cost-effective, easy system integration in both private and public data centers. Shipping drives to select customers now with wide scale availability next quarter.

ASUS Republic of Gamers Announces Swift PG278Q Gaming Monitor

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ASUS Republic of Gamers (ROG) announced the Swift PG278Q Gaming Monitor, a 27-inch WQHD display with a 144Hz refresh rate and 1ms response time to cater to the graphical requirements of today’s fast paced games. It boasts gamer-centric features for a better gameplay experience, NVIDIA G-SYNC Technology for smooth, fluid visuals, as well as exquisite and ergonomic design touches.
Designed especially for gamers, the ROG Swift PG278Q Gaming Monitor features a 27-inch WQHD 2560 x 1440 panel with a pixel density of 109 pixels per inch (PPI). The use of a WQHD panel gives it four times (4X) the resolution of 720p for sharper images, and provides 77% more screen workspace than similarly-sized 1080p displays.
The PG278Q is ideal for today’s fast-paced games and delivers fluid visuals thanks to a 144Hz refresh rate and rapid 1ms response time. Users have the option of selecting their preferred refresh rates, with the exclusive Turbo key for one-click switching between 60Hz, 120Hz or 144Hz display modes.The PG278Q has built-in NVIDIA G-SYNC technology to deliver the smoothest, fastest and most breathtaking gaming visuals imaginable. G-SYNC synchronizes the display’s refresh rate to the GPU in a NVIDIA GeForce GTX-powered PC, eliminating screen tearing and minimizing display stutter and input lag.
The ROG Swift PG278Q Gaming Monitor features the ASUS-exclusive GamePlus hotkey with crosshair overlay and timer functions. The former gives gamers a choice of four different crosshairs to suit their gaming environment, while the latter provides an on-screen timer to help keep track of spawn and build times. An intuitive 5-way navigation joystick provides quick and easy access to OSD settings, allowing users to switch display parameters with a flick of a finger. The PG278Q is designed for marathon gaming sessions, with a smart air vent design that aids in dissipating heat to keep things cool, even after hours of use.
The ROG Swift PG278Q Gaming Monitor includes DisplayPort 1.2 for native WQHD output and two USB 3.0 ports for convenient pass-through connectivity.Aesthetically, the ROG Swift PG278Q uses bold, precise lines to give it an air of durability and reliability. It features a base adorned with an intricate and enigmatic design that is fully-illuminated with a special LED Light-in-Motion feature

Smartlink Appoints Jayesh Kotak as VP for Product Marketing

Posted by News Room On Tuesday, August 26, 2014 0 comments
Smartlink Network Systems Ltd. announced that it has appointed Jayesh Kotak as its Vice President for the Product Marketing Department at their Corporate Office in Mumbai. Jayesh Kotak will handle the Product Management for the entire range of DIGISOL products and the Associated Product Marketing across India.
In his new role, Jayesh will oversee and broaden Smartlink’s partnerships with marketing and technology providers, while identifying new market opportunities that will support the company’s marketing campaigns. He will also play a strategic role for ensuring a smooth integration between technology and marketing to achieve business requisites.
“Jayesh is a highly accomplished marketing expert and we welcome him to our Executive Team. His background and knowledge of markets and technology will be a tremendous asset for our company and our partners as we continue to innovate products that support a broad universe of technology” said Arati Naik, COO of Smartlink.
Jayesh brings over 24 years of rich experience in Sales & Marketing domain. Prior to Smartlink, he spearheaded the new line of business for Digital Infrastructure at Ashtech Infotech Pvt. Ltd. He has also worked as the Vice President of Product Management at D-Link India Ltd.
Kotak holds his Bachelors in Engineering (BE- Electronics & Communication) from Karnataka University and Masters of Management Studies (Marketing) from Somaiya Institute of Management Studies.

Neoteric enhances partner-connect in Orissa with Xplore & Evolve

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Neoteric infomatique limited successfully conducted Xplore& Evolve Channel Meet in Berhampur and Bhubaneshwar (Orissa)on the 12th and 13th of August, respectively. Neoteric’s brand property- Xplore& Evolve generates awareness for various products and solutions amongst the partner community and enables them to work towards better business understanding and growth.
There were livedemonstrations on both days which emphasized how businesses can prosper with the latest Intel Core processor platform available through a multitude of devices including Ultrabook devices and all-in-one PCs. The partners got a live-experience of the look-and-feelof the demo products on display, viz., the 2nd Gen Intel Core processor and the 3rd Gen Intel Core processor families. The event included a focused presentation on how Intel’s comprehensive computing solutions offer greater efficiency which will help partners in gaining a competitive edge in business.
The neoteric Team facilitated interaction between the partners and the Intel Team, along with a discussion on how to position and upsell these products in the market. The ‘on-the-spot’ queries of the partners addressed by neoteric’s expert pre-sales team helped them in discussing the future needs of their businesses.
Another highlight of the event was an interactive workshop on ‘Enhancing business effectiveness’ conducted by Jasobant Singhlal, an eminent knowledge expert. It presented tips on how channel partners could boost their business through motivation, cross-cultural communication, role-play on customer services and by integrating Marketing, Sales & Service, improving customer service skills, improving customer experience at each and every point, raising the emotional quotient and improving sales methodologies.
Nitya Prakash, Director – neoteric infomatique ltd. said, “At neoteric, we strive to be a strong industry partner to our channel community, and take pride in initiating such activities like Xplore& Evolve which help our channel partners differentiate themselves in the increasingly competitive marketplace.

WD provides digital storage solutions for Happy New Year movie

Posted by News Room On Monday, August 25, 2014 0 comments
WD, a Western Digital company and digital storage leader, has entered in an association with Red Chillies Entertainments Pvt. Ltd., where the company has provided the production house with some of its key storage products. These products have been used by Red Chillies for the on-spot storage of shoot footage and in its studio for editing, post-production, and storing world-class special effects. WD is the ‘Digital Storage Partner’ for Red Chillies’ upcoming and much-awaited movie, ‘Happy New Year’. WD products will also be featured in the narrative of the movie.  

“We are delighted to partner with Red Chillies. Our products provide high capacity, come with dependable safety features and cater to the intense workload requirements of a movie production house. WD ensured that the production team at ‘Happy New Year’ had access to reliable and blazing-fast storage devices to experience stress-free digital storage while making the movie,” said Subroto Das, WD Director – India & South Asia.

He added, “Movies are the heartbeat of the country and as the production house that gave us entertaining movies like Om Shanti Om and VFX-enabled movies such as Krrish 3, we look forward to experiencing the magic of ‘Happy New Year’ on the big screen. Being this movie’s Digital Storage Partner makes the experience even more exciting.”

“Modern movie-making techniques require storage solutions that provide capacity, durability, reliability and speed. While the camera used for shooting a movie is important, the device used to store the movie footage is also important. It is impossible to produce a visually appealing and technologically advanced movie if either of these factors is missing from the storage mix. We have used WD’s range of external and component drives for on-spot secure storage of the movie, and also to complete the post-production work and create breath-taking graphics. The spectacular results of this will be there for all to see once Happy New Year releases.” said Venky Mysore, CEO, Red Chillies Entertainments Pvt. Ltd.

As a technology innovator, WD provides a wide range of external and internal hard drives that suit the varying requirements of today’s consumers. For HD video editors and creative professionals, WD offers My Book Thunderbolt Duo, a dual-drive storage system featuring revolutionary Thunderbolt technology. My Book Thunderbolt Duo delivers requisite speed for multi-tasking while editing HD video, 3D rendering and completing other graphics-intensive projects. For on-spot storage, WD’s portable RAID storage device My Passport Pro offers Thunderbolt speed, shock tolerance, long-term reliability and is designed for any on-the-go workflow.
Dell India is celebrating the festival season and enthusing consumers to celebrate the festivals of Onam & Ganesh Chaturthi with Dell. Onam celebrations in the country are a ten day affair, celebrating nature’s bounty and the arrival of the harvest season; while Ganesh Chaturthi celebrates wisdom, prosperity and good fortune with pageantry across India.
In the spirit of celebrating festivals which are important to our customers, Dell has come up with compelling offers between August 22 and September 7, 2014 for its Inspiron Notebooks, Desktops and All-in-One PCs. Dell understands that users can leverage the potential of technology both personally and professionally making it an important part of their everyday lives. Recognizing the need for customers to be able to stay connected with their loved ones, Dell’s Onam offers in Kerala & Ganesh Chaturthi offers in Maharashtra are an effort to encourage them to purchase and exchange Dell’s connecting devices, enabling them to celebrate with loved ones, wherever they may be.
These offers add a dash of delight to the Indian shopper’s spirit of festivity, drawing in customers to enjoy these attractive schemes. The exchange of gifts and purchasing new things is a tradition in Indian festivities, and Dell hopes to play an important part in this tradition by encouraging customers to bring home the gift of technology.
BenQ is once again rated as the No.1 player in the Indian Projector Market with 25 % market share in Q2 FY14 as per a report released by world’s top rated specialist research and consulting firm Futuresource Consulting.  BenQ has grown its market share by 5 % in comparison to last year’s market share of 20% in Q2 2014.
The projector category remains crowded with 15 brands accounting for 95% of all sales made. In such a cluttered market BenQ has increased 35%  in projector volume YoY for Q2, 2014 and BenQ has increased its stretch its lead over its rival where in the second placed brand has 10% lower market share than BenQ. As per the report the India digital projector market has almost remained flat.
Futuresource Consulting covers market research in areas including Consumer Electronics, Entertainment Content & Delivery, Education Technology, Print & Imaging & Professional Display Technologies is widely acknowledged as one of the industry standards.
BenQ’s revenue grew by more than 30 percent in 2013 as compared to 2012 mainly driven by the growing trend of adopting larger screen size projectors for business and education purpose. In the education vertical BenQ enjoys a market share of more than 50% in the projector category.
As per the estimated by Futuresource Consulting globally projector market has grown at a staggering 17% in volume YoY in Q2, to two million units to hit a $2.4 billion mark this quarter.  While the APAC market registered a growth of 10% YoY in volume, to 827,000 units valued at $933 million.
Rajeev Singh, Country Head and General Manager, BenQ India said, “We are by far the biggest brand in the projector space in India. This achievement puts BenQ forward as one of the most accepted brands in the projector industry.  With strong focus on education vertical we will continue to innovate with our short throw and interactive projector solutions in India. I would like to extend my heartiest congratulation to all our valued customers, channel partners & team who have contributed to the growth of the company in the market.”
Commenting on the growth strategy Singh added, “We will continue to focus on Enterprise, Education and Home segments in 2014-15.  For the enterprise segment we are planning to launch a new range of wireless projectors to offer high functionality and ease of use. For the home entertainment we are bringing range of wireless Full HD projector which can convert your living room into a cinema in a jiffy.”

AOC Announces Exhilarating Cruise Trip to Sundarbans for East Partners

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AOC announced a lucrative reward opportunity for the meticulous channel Partners of the East. The reward program includes a thrilling Cruise Trip to The Sundarbans for 50 leading channel partners from Kolkata and other parts of Eastern region.
Announcing the scheme, Shalini Pandey, Director, Sales, Monitor Business, AOC India said, “Festive season brings happiness and prosperity to us. AOC always strives to enhance the happiness with the lucrative schemes for the Partners in this occasion to make business more interesting and exciting. This time, we have planned a fun holiday in The Sunderbans with our partners leading in their zones and hope we work more closely in future to bring AOC on top.”
This year AOC plans to thrill the partners with a 2 day and 1 night Cruise Trip to the Land of The Royal Bengal Tigers. With impenetrable mangrove forests, winding rivers, lush Sundari trees, somnambulant crocodiles, spotted deer, the Sunderbans is a World Heritage Site. The luxurious Cruise Trip will give a panoramic view to enjoy the scenic beauty. With amazing food, there will be non-stop on-board entertainment and much more.
Starting from July 1st 2014, the scheme will continue till 11th September 2014. During this span of time, the partners need to achieve a target of 300 units (for Kolkata Partners)/ 200 units (for upcountry Partners) of monitors selling in their respective regions. Leading 30 channel partners from Kolkata and 20 channel partners from the upcountry will be rewarded with this trip for their accomplishment of the targets. The winners will be announced on 12th September and the cruise will start on 13th September.

PNY Speed up with the new HP x720w and x750w USB

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PNY officially released two new USB flash drives-x720w and x750w. Both drives have super-fast USB 3.0 transmission speed, which means you can transfer your files 10x times faster than traditional USB 2.0 flash drives. These stylish, durable and portable flash drives make the perfect accessories that compliment your personal taste.
The HP x720w is the upgraded edition of hugely popular v220w USB drives. Smooth and durable metallic casing makes it resilient to dust, scratches and is completely shock proof. Weighing at a mere 4.5 g, and with dimensions measuring at 4.5mm x W 12.2mm x L 34.6mm, it can easily slip into your pocket or wallet. The moon-shaped opening at the end of the drive can be attached to lanyards, backpacks, and laptop bags.  It is available in storage capacity ranging from 16GB to 64GB. Easy plug and play and USB 3.0 transmission speed ensures lighntning speed transfer of media files in minutes.The x750w is a classy looking flash drive with sophistication and craftsmanship written all over it. The polished metallic casing ensures durability and protection from dust, scratches, while shockproof features protect your files and offers security.The capless design enhances easy plug and play operation. Despite its tough appearance, it is extremely lightweight (11.5g) and ultra-compact to accompany you anywhere you go. Memory capacity range from 16GB to 64GB, with super speed USB 3.0 transmission speed that transfers files in minutes. To ensure our consumers receive the best and genuine services of our products, both the USB flash drives are engraved with original HP logo through special printing technique. The x750w and x720w are compatible with Windows 2000/ XP / Vista, / 7 / 8, Mac OS: 10.3 and above. It comes with a 2-year limited warranty from the date of purchase.

Plustek Launches OpticPro A360 Large Format Scanner

Posted by News Room On Friday, August 22, 2014 0 comments
Plustek Technology Inc. is pleased to announce its extension in the large-format scanner arena with the launch of the Plustek OpticPro A360.  Following the heels of the widely popular OpticPro A320, the A360 is designed to offer professional results, including seven one-touch scan buttons to simplify and automate the most common scanning functions (i.e. scan, OCR, copy, file and email) and a hyper-fast scanning speed of 2.4 seconds.
Plustek’s OpticPro A360 takes the pain out of large format scanning through speed and adaptability. Microsoft Win 8 compatible, this high-speed USB 2.0 scanning device can scan an A3 size document at high quality in a blazing fast 2.4 seconds.  To satisfy any user, from novice to prosumer, the scanner comes bundled with highly effective image processing and document management software, including Abbyy FineReader. The bundled software allows for the latest titles for fast and secure PDF conversion, highly accurate optical character recognition (OCR) and easy sharing of files over a network. The improved engine makes for improved images and faster scanning speeds for the professional workplace.
These features make it the ideal scanner for graphic designers, publishing companies, libraries, schools, small office/home office (SOHO) users and for those who regularly require large format scanning such as; financial institutions, government agencies, libraries, museums, educational departments, corporate enterprises, legal firms, architectures, and medical offices.  With an estimated street price of $999, the Plustek OpticPro A360 Scanner is an affordable image solution for small businesses and is now available worldwide.

ESYCAST Launches Wi-Fi HDMI Streaming Device

Posted by News Room On Thursday, August 21, 2014 0 comments
ESY INDIA who brought, ESYINK, the low cost digital printing solutions to India now launches ESYCAST, a WiFi HDMI device for streaming the content from your mobile, Tablet or PC to your HDTV or a projector.

Device is thumb sized and easily gets plugged in through the HDMI port of TV. The device is portable enough and fits into your pocket. ESYCAST acts as wireless bridge between your mobile and TV. You can stream the photos, Videos and games from your mobile and also can watch online news & movies.

It’s a great boon for those who are tired of watching images on the small mobile screens .The mirroring feature in ESYCAST enable the user to read and response emails, messages and WhatzApp etc. from the TV screen. ESYCAST is compatible with apple, windows and Android operating systems and comes in two models.

Convert your normal projector as a wireless projector and perform wireless presentations from your laptop or Tablet or even from your mobile by just plugging ESYCAST. This will be a great advantage for the executives who are on the move. The built in wireless features creates its own WiFi hotspot so that ESYCAST can also work without connecting to home or office network router.

Speaking on the occasion of the launch Mr. V P Sajeevan, CEO of ESY INDIA, “We are extremely excited on the launch of ESYCAST. This is a feature packed WiFi HDMI device with extremely high end technology and specifications which are unique to this product. In today’s world the role of smart phones are very vital. Let it be official, personal or social the smart phone plays a key role and ESYCAST will be a great relief for those who love to watch the images on a large screen”.

There are 2 models and the MRP for the entry level is Rs. 3495 that comes with one year warranty. ESYCAST will be available in all leading IT, Consumer Electronics and Telecom retail outlet and also in online.
E-vision, the world's leading provider of advanced surveillance products announced the launch of new High Definition Security Camera with CVI (Composite Video Interface) Technology in India. HD CVI technology is a perfect solution to satisfy high definition surveillance requirement at places such as airport, city, shopping malls and much more. With its practical application advantage, it provides great commercial value in high definition era. Uncompressed and lossless signal transmission over point-to-point links makes HD CVI a reliable, quick responsive, high efficient surveillance camera.

HD CVI is perfectly designed to satisfy surveillance requirement. As an emerging force in the developing process of video surveillance, HD CVI accelerates the popularization of high definition video security system. In video surveillance direction, it brings new industry standard.

Mr Vijay Shandilya, CEO at E-vision said, "Being safe and secured is everyone's need and to meet this, a security camera is a must in every home and offices. This camera perfectly fits the growing demands and satisfies the multiple requirements of market. These products have all the necessary features to capture any crime happening around it up to a distance of 500M. Our efficient technical support and sales team have been well trained on the implementation of this breakthrough technology to be ready on the toes to assist and educate our customers.''

HD CVI provide a reliable transmission distance of more than 500m over 75-3 or similar coaxial cable by adaptive corrections of signal loss. In addition, HD CVI owns several independent intellectual property rights, including composite audio signal transmission technology and bi-direction data communication technology. It uses progressive scanning and supports two high definition video formats of 1280H and 1920H (1280H is defined as 1280×720 effective resolution; 1920H is defined as 1920×1080 effective resolution).

Features :
    Supports ICR switchover to achieve day and night monitoring
    HD-CVI transmits up to 1500ft for video transmission
    Intelligent infrared function
    Image censor - 1.3 mega pixel
    Reduces 2D and 3D noise automatically
    Provide high speed video transmission in Long distance also.
    HD-CVI can transmit video, audio and control requiring less cable infrastructure
    Video system - PAL/NTCS
    Power dissipation - 7.7 W max

With its best feature, it can be considered as a best surveillance cameras

Price, Warranty and Availability
E-vision HD CVI cameras comes with the MRP of Rs 4999 and is available ex-stock carrying two years of warranty.

CDAN (Computers Dealer Association of Nellore) completed its 1000 days and that was the celebration day on 17th August 2014 when the dealers of Nellore came together at Hotel Yeshpark to celebrate 1000 days of unity. The morning event addressed a gathering of 150 members comprising of local dealers/service engineers/tot dealers, president/secretary of  nearby district associations and sponsors. The guest of honour were Karthikeyan, president of SIITA and Kuberan, treasurer of SIITA. The event was sponsored by HP, Lenovo, Asus, Toshiba as main sponsors and D-Link, Desmat, Canon, Quickheal, Dell, Ricoh, Bluestreak and Viranchi Marketing as co-sponsors.

As most of the leaders from IT associations of Andhra Pradesh attended the event, it was also decided to form a state association of AP on the same day. After lunch, the evening session started with a serious meeting on how the state association could come into reality, also the leaders from neighbouring districts were given time to discuss and give their presentations. Finally, it was unanimously decided to form a state association for AP with Murali, the president of Vijita as the president of the new state association to be named as CAPITA. It was also decided to give one post to every district association so that all associations get the chance to serve in association activities. Karthik and Kuberan shared their views and discussed with all the IT associations by giving confidence to extend complete support in future.

It was a happy moment to all the CDAN members, because the event ended successfully with the achievement of forming CAPITA in CDAN's event. This is a life time achievement for all of us who took part to make this possible. On the same day, it was also announced by CDAN to build a toilet in a backward school in Nellore. To support this Nalin  Patel, Vice-President of SIITA announced Rs. 21,000/-  from his side,  Satya Prasad, President of AIT-Bengaluru and CELLIT announced Rs.10,000/- each. We are happy that we are the first IT Association in South India who got inspired by PM’s address on Independence Day there by taking an initiative for the welfare of the society, says, BV Deepak. President, CDAN.

Canon kicks off repositioning campaign for Inkjet consumer printers

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Canon takes student creativity to the next level with an aggressive marketing drive for its PIXMA range of inkjet printers. The company today launched the Super Student TVC campaign targeting students. The TVC focuses on the ink efficient Canon PIXMA Inkjet printers which inspire students to think out of the box and helps bring out the best in them, always.
The Super Student TVC campaign gives new meaning to creative printing, replete with the exuberance of emotions. The campaign showcases the captivating range of options available to explore one’s creativity.
Speaking on the new brand campaign, Dr. Alok Bharadwaj, Executive Vice President, Canon India Pvt. Ltd. said, “We want to connect with school going kids who have high desire to accomplish high merit and recognitions. Engaging with them on technology is a great conversation which can help us become most desirable brand on their mind radar. These techie students of today are comfortable using smart devices including cloud and wi-fi printing. The new PIXMA Ink Efficient range is designed to combine creative printing with incredible cost-per-print savings. These models offer brilliant functionality and super affordable printing as low as 99 paisa per print. We want to show the students that realising their true creative potential is now possible and that too in a fun way!”
Canon’s PIXMA Inkjet range of printers is bundled with the ground breaking My Image Garden software to offer a variety of image organization and creative printing features. Photographs can be organized by Calendar, Event, and people views.
“We plan to capture 25% market share in the printer category by end of 2014 and become the market leader by 2016. Our printers are currently sold at 1000 retail outlets and we aim to double it by end of 2016. With 300 million students in India, building our brand in their mind is a big business of tomorrow for us,” added Dr. Bharadwaj.
Speaking on the occasion, Gautam Paul, Head – CSP Group, Canon India emphasized about the Canon technology. “The heart of any printer is the ability to print high quality documents and photos, and Canon PIXMA printers excel in this fundamental area. FINE (Full-photolithography Inkjet Nozzle Engineering) technology achieves high-quality and high-speed printing.
User experience is further enhanced with exclusive access to Creative Park Premium website which includes printable 3D paper craft, greeting cards, scrapbook and works by famous artists. This fun resource helps students create fun projects and enhances their creativity.” Canon plans to invest INR 18 crores in advertising & promotions this year for its range of printers.
Increased penetration of mobile devices in our everyday life, demands that our accessories and peripherals are flexible too, without sacrificing on the comfort and functionality. Getting tied to workstations with fuddy-duddy, wired accessories is so old school! Now, jump on to the wireless bandwagon with Genius’s all new offering, the KB-8005 -multimedia wireless keyboard/mouse combo and the NS-6015 -wireless optical mouse, packing comfort, durability and performance at an affordable price.
KB-8005 Wireless Keyboard-Mouse Combo, this next generation multimedia wireless keyboard mouse combo from Genius, sports a sleek design with durability to match.  Offering   a reliable 2.4 GHz transmission, the KB-8005 provides greater operational distance and anti-interference. The low profile key cap structure provides maximum typing comfort and a quite typing experience. There are 6 hot keys for media control and internet access, giving a one touch control for faster task accomplishment. The 1200 dpi mouse with BlueEye technology enhances the precision and tracking ability, accelerating your working efficiency. The contoured shape makes it suitable for both hands. Available in classic black or red finish.
NS-6015 Wireless Optical Mouse, this new wireless optical mouse from Genius provides the comfortable and intuitive control you expect for your PC. Featuring a precision 1000 dpi optical engine, NS-6015 provides great cursor control for browsing documents or Internet pages. The contoured shape is suitable for either hand and the gentle curved sides give your hand the support and comfort you need for all-day use. A convenient pico receiver snaps into the mouse for easy transport or storage. NS-6015 has a convenient battery compartment design that fits either an AA or AAA battery and a power switch is added to extend the battery life. With one AA battery, you can use the mouse for up to 10 months*. The bi-directional 2.4GHz anti-interference technology ensures a reliable working distance of up to 10 meters. Enjoy responsive cursor control and effortless scrolling. Available in three vibrant colors – metallic red, blue, or sky blue.
Commenting on the launch, Gaurav Mathur, Country Head (India), Genius, ‘We are one of the leading players in the keyboard and mouse segment in India. With the launch of the KB-8005 and NS -6015, we have demonstrated our commitment to be among the top 3 players soon. Sleek and user friendly design, functional superiority and an affordable price point, make Genius products an irresistible combination. We are quite sanguine that our customers and channel partners would love our new offering
Wipro Ltd. and CA Technologies announced that they have expanded their strategic partnership to jointly deliver next generation DevOps solutions for testing.  The partnership will enable Wipro to leverage the expanded portfolio of CA Technologies, including service virtualization, release automation/continuous delivery, continuous validation and continuous monitoring solutions to help customers optimize their application development and delivery processes with a DevOps strategy.
“Our customers can benefit greatly from our expanded partnerships with Wipro,” said Shridhar Mittal, general manager, Application Delivery, CA Technologies. “All companies face tremendous pressure to deliver higher quality applications faster at lower cost than ever before, so they look for solutions that can address their challenges – especially testing – which has always been the biggest bottleneck for the systems development lifecycle. Our solutions can help optimize the entire process by removing the bottlenecks.”
“We have seen tremendous success and benefits through implementation of CA Service Virtualization offerings across a large set of our customers. Our joint DevOps Center of Excellence will help our customers further leverage CA’s Release Automation, Pathfinder and Datafinder suites. Wipro will leverage the DevOps COE to build capability and competency, develop Proof of Concepts to address customer needs and deliver services in line with customer requirements,” said Kumudha Sridharan, vice president and head, Testing Services, Wipro Ltd. Wipro’s Testing services packaged with CA’s DevOps suite will offer a comprehensive and compelling solution to customers worldwide.

AMD Expands Gaming Portfolio with New Radeon R7 Series SSDs

Posted by News Room On Wednesday, August 20, 2014 0 comments
AMD announced a new technology partnership with OCZ Storage Solutions – A Toshiba Group Company for AMD Radeon-branded Solid State Drives (SSDs). Now users can purchase the AMD Radeon R7 Series SSDs in 120GB, 240GB or 480GB capacities from their favorite online retailers. The AMD Radeon R7 Series SSDs are an excellent choice for gamers looking to upgrade their system’s overall responsiveness with an economical solution that puts performance and reliability front and center.
“The AMD Radeon brand is synonymous with performance and quality amongst PC gamers,” said Roman Kyrychynskyi, Director of Memory, AMD. “With the new AMD Radeon R7 Series SSDs powered by outstanding OCZ Storage Solutions IP, we bring that reputation to the SSD market with a series of drives that offer an ideal combination of performance, reliability and affordability—great for gamers building or upgrading a rig.”
AMD Radeon R7 Series SSDs are a unique solution in the OCZ Storage Solutions portfolio. As the first high performance SSDs to utilize the Toshiba Group’s latest A19 MLC NAND flash process and the proven Barefoot 3 M00 controller, the AMD Radeon R7 Series disks offer exemplary write endurance of 30GB/day, as well as read/write speeds of up to 550MB/s and 530MB/s, respectively. This exclusive combination of hardware also features a special anodized black housing, characteristic of the AMD Radeon brand.
“The new AMD Radeon R7 Series SSDs are built using state of the art flash and controller technology from Toshiba and OCZ,” said Alex Mei, chief marketing officer, OCZ Storage Solutions. “By combining this proprietary technology with cost-efficient price-points, we can deliver a tremendous value to gamers seeking the ultimate balance of performance and endurance for the complete gamut of their desktop and mobile gaming applications.”

Microsoft Simplifies Cloud Adoption

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SMBs in India will now be able to purchase Microsoft Azure cloud platform from their local IT partner.  Microsoft has made this possible by making Azure available in the open licensing catalogue for India.  SMBs in India rely on products available with their local IT partner in open licensing catalogue to fulfill their IT needs.  With the inclusion of Azure, SMBs will now be able to procure their entire IT portfolio from a single Microsoft partner of their choice.
Cloud is a great way for SMBs to enhance their business efficiency with minimal expenditure on IT.  Microsoft makes available the most comprehensive portfolio of enterprise-grade cloud services preparing them to compete with the best across the world.  Office 365 is already available in the open catalogue.  With the addition of Azure, SMBs will be able to quickly build and deploy applications at reduced costs with flexible monetary terms and achieve faster return on investment.
Earlier customers could purchase Azure either directly from or as part of an Enterprise Agreement (EA) with Microsoft.  While these options would continue, SMBs are likely to leverage their existing partners to procure Azure. “Over the years, our customers have been able to adopt and benefit from new technologies though the support of our 10,000 strong partner network. By making Azure available through local partners, we are further helping India’s SMBs secure the great benefits of cloud computing”, said Meetul Patel, General Manager, Small and Midmarket Solutions & Partners, India.
Microsoft is continuing to enable SMB customers and partners to embrace cloud as the preferred mode for deployment of IT.  Azure further incentivizes partners to ‘do more’ for SMBs. It will help them deepen the engagement with customers in identifying and supporting IT usage through Azure.  Partners will also be able to strengthen their revenue stream while working closely with customers.

Corsair Ushers in Next-Gen PC Platforms

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Corsair announced the availability of Corsair Vengeance LPX and Dominator Platinum lines of high-speed DDR4 computer memory. This new generation of memory ushers in a new age of ultrafast computing with optimizations such as increased DRAM bandwidth, higher bus frequencies, lower power usage, and higher reliability.
Corsair Vengeance LPX and Dominator Platinum DDR4 memory kits are validated with motherboard partners (ASUS, ASRock, EVGA, Gigabyte, and MSI) and use the new XMP 2.0 profile to deliver easy, reliable overclocking performance with the upcoming next-generation Intel X99 platforms and Intel Core  i7 processors (codenamed Haswell-E). The Vengeance LPX and Dominator Platinum memory kits are supplied with a limited lifetime warranty.
Vengeance LPX: This is a new Corsair memory line designed for high-performance overclocking with a low-profile heatspreader is made of pure aluminum for faster heat dissipation and the eight-layer PCB helps manage heat and provides superior overclocking headroom. The memory kits are available in black, red, white, or blue so that enthusiasts, gamers, and modders can add a touch style to match the color scheme of their PC.
Dominator Platinum:  Like the DDR3 memory versions, the new Dominator Platinum DDR4 memory kits have a striking industrial design for good looks, patented DHX technology for cooler operation, user-swappable colored “light pipes” for customizable downwash lighting, and Corsair Link compatibility for real-time temperature monitoring. Dominator Platinum memory is built with hand-screened ICs, undergoes rigorous performance testing, and incorporates state-of-the-art cooling for reliable performance in demanding environments.

PowerSafe introduces PB5600 Power Bank

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PowerSafe’s new power bank PB5600 is all set to fit everyone’s pocket – not just in size but even in price. PowerSafe’s new PB5600 is now 62% slimmer and 32% lighter than its earlier model which makes it easier to carry around in your pockets. With a lifecycle of 500 battery cycles, the PB5600 has a 4 stage battery indicator, rapid tablet charging port at 2.1 Amps, 1 year warranty and even safety from overcharging the device or gadget.
The most attractive announcement is the launch of the new PB5600 at affordable price tag. The price set to match the current market trends without compromising on the quality of the product and services offered.Kunhar Peripherals Pvt Ltd, the owner of renowned brands PowerSafe, Artis and VIP has been bringing in products with an amalgamation of long term life cycle and latest technology

HyperX Releases Cloud White Edition Gaming Headset

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HyperX®, a division of Kingston Technology, the independent world leader in memory products, today announced the launch of HyperX® Cloud White Edition. It features a stand-out white and black color scheme and the same award-winning comfort of its predecessor, HyperX Cloud Black Edition. The headset offers memory foam ear cushions, a soft leather-padded headband and an over-the-ear closed-cup design to get anyone in any game comfortably for long game play sessions.

HyperX Cloud White Edition delivers great audio performance with its large 53mm drivers so gamers can hear every word of dialogue, gunshot and explosion. The headset is versatile with its detachable microphone to make listening to music on smartphones and tablets easy and enjoyable with enhanced bass and crystal clear lows, mids and highs.

“The HyperX Cloud Black Edition headset has won many awards and has been very well-received since we launched it in April,” said Ann Bai, Sales Director, APAC Region, HyperX Division, Kingston. “We are proud to add the White Edition now to give gamers and HyperX fans another headset choice with the same great comfort and sound as the original.”

HyperX Cloud White and Black Editions are compatible with PC and PS4™ as well as smartphones and tablets. It is the official headset of Intel Extreme Masters, Alliance Gaming, CNB e-Sports Club, SK-Gaming and Team Liquid. HyperX Cloud is backed by a two-year warranty and legendary HyperX reliability.

ADATA Debuts Fast XPG Z1 DDR4 Overclocking Memory Module in India

Posted by News Room On Tuesday, August 19, 2014 0 comments
ADATA Technology launched the first DDR4 overclocking memory of XPG series – XPG Z1, which supports the latest Intel Haswell-E platform for ultimate performance. With the benefits of DDR4, the XPG Z1 is not only a powerful weapon for gaming, also an important component for overclocking.
Performance Boosts with Great Power Efficiency: DDR4 outperforms DDR3 with improved performance and lower power consumption. The operating voltage has decreased from 1.5V to 1.2V, which is a 20% reduction of power, and keeps the system at a low temperature for stable operation. With speeds of up to 2800MHz, timings of CL 17-17-17 and transfer bandwidth reaching 22GB/s, the XPG Z1provides improved efficiency of data transfer than ever. It only requires 1.2V to achieve high clock frequency of 2800MHz for overclockers. In addition, the SPD (Serial Presence Detect) of XPG Z1 allows direct application without changing settings in the BIOS, facilitating usage and system stability.
Looks Cool, Acts Cool: The XPG Z1 features a jet wing-inspired design with carbon texture used for race cars, symbolizing the pursuit of extreme performance. Thanks to the unique Thermal Conductive Technology and 10-layer PCBs with 2oz copper, the chips in XPG Z1 can contact with the heat sinks directly, ensuring IC and PCB operate in an environment of equal temperature, as well as reduce electric resistance and consume less power, which greatly enhances the quality of signal transfer.
The Maximum Durability and Assurance: The XPG Z1 DDR4 DRAM Module is made of high-quality chips selected through a strict filtering process. It also uses the top quality PCBs (Printed Circuit Board) that effectively extend the lifespan of memory modules. Additionally, ADATA memory modules provide customers a lifetime warranty for the maximum assurance with excellent service. The modules will be available through authorized distributors and channel partners across India with a lifetime warranty

Dell Recognized as Leader in Gartner 2014 Magic Quadrant for UTM

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Dell announced that the company has been positioned in the Leaders quadrant of the 2014 Magic Quadrant for Unified Threat Management by Gartner, Inc. This is the second consecutive time Dell has been named to the Leaders Quadrant for network security for small and medium businesses. Prior to Dell’s acquisition in 2012, SonicWALL had been placed in the leader quadrant for the Magic Quadrant for Unified Threat Management since 2009.
The Gartner report notes that vendors in the Leaders quadrant. “Are at the forefront of making and selling UTM products that are built for midsize-business requirements. The requirements necessary for leadership include a wide range of models to cover midsize-business use cases, support for multiple features, and a management and reporting capability that’s designed for ease of use. Vendors in this quadrant lead the market in offering new safeguarding features, and in enabling customers to deploy them inexpensively without significantly affecting the end-user experience or increasing staffing burdens. These vendors also have a good track record of avoiding vulnerabilities in their security products. Common characteristics include reliability, consistent throughput, and products that are intuitive to manage and administer.”
Murli Mohan, General Manager, Dell Software, said, “Dell SonicWALL is a multi-service platform where we offer an array of security solutions to combat blended attacks. Unified Threat Management (UTM) is a one-of-a-kind approach that creates a secure environment delivering comprehensive protection against multiple threats. As Gartner places Dell in their leader quadrant, we are encouraged to continue delivering our best security solutions through a single platform.”
Amit Singh, Country Manager, Dell SonicWALL, detailed, “Dell’s SonicWALL portfolio of network security solutions offers the most extensive level of protection to enterprises through the unique Unified Threat Management (UTM) platform. UTM’s ease of use and effortless management perfectly suits all organizations as it offers protection against diverse threats without adding any complexity to the existing infrastructure. Our positioning in Gartner’s leader quadrant is a testimonial of our commitment to offer solutions that are comprehensive, manageable and affordable for enterprises of all sizes.”

Steelseries Appointed Acro Engineering as Country Distributor for India

Posted by News Room On Monday, August 18, 2014 0 comments
SteelSeries has appointed Acro Engineering Company as distributor in India. A full line-up of SteelSeries’ award-winning peripherals will now be available to gamers throughout India, including the new Rival Optical Gaming Mouse and a complete roster of audio products including the Siberia headset line-up, the H Wireless Headset with 7.1 Dolby virtual surround sound, high-end mechanical keyboards and mousepads.
Himmansshu Jain, CEO of Acro Engineering said, “SteelSeries is recognized for their premium quality gaming peripherals from the design and aesthetics to their incredible features, technology and software support with SteelSeries Engine. We are proud to be the leading distributor in India for SteelSeries gaming peripherals.”
“Partnering with Acro as our leading distributor is an incredible opportunity for our brand to be much more available in India” said Flemming Gyldenhammer, Regional Sales Manager for SteelSeries. “We are thrilled to be offering gamers in India a chance to experience SteelSeries’ newest and most recognized products used by professional gamers from around the world.”

PNY Celebrating Independence & Ganesha Chaturthi

Posted by News Room On Thursday, August 14, 2014 0 comments

With “Like & Share” promotion with its Facebook fan

PNY Technologies (PNY) considered one of the worldwide leaders in consumer electronics market and memory products, PNY technologies, will start the Facebook promotion “Like and Share” for its Indian fan and together celebrating the Independence and the Ganesh Chaturthi, from 15th August till 5th September 2014. PNY will be giving away 10 pieces PNY Hook Attaché, and 5 pieces of the HP v239g USB Flash drives via lucky draw. These 2 USB drives are amazing amalgamation of luxury, style and elegance. 
The Hook Attaché sports a compact design with a metallic frame that is durable enough to withstand rough daily usage, while keeping your data secure at all times. The hook-and-lock design boasts of a modern industrial look. It lets you attach it to different things such as lanyards, belts, backpacks, and key chains, among other things. The innovative housing gives it protection against the dust, and other elements of nature and USB2.0 is water resistant. Thanks to the cap-less design, you don't have to worry about losing the cap. This flash drive is sold in the USA Apple stores, and has been appealed to business professionals and students as a fancy and handy gadget.
The HP v239g is the presence of a Ganesh head shape at one end, cast in a metallic casing with high quality gold plating that gives it a polished and lustrous finish with rich look and also extreme strength and can easily handle rough use due to its resistance to wear and damage. The innovative housing gives it protection against dust, and other elements of nature and it is even water-resistant. The HP USB Flash Drive v239g will bring users prosperity, luck, happiness and intellect and also remove any obstacles, which makes this perfect prize for the “Like & Share” Promotion, so get ready, share and win this super unique Ganesha USB Drive.
To get a chance to win super unique PNY Hook Attaché, and Ganesha USB Drive, all you have to do is follow the PNY Technologies India Fan Page on Facebook and login using your Facebook or email address to register for the contest.
Like the PNY Facebook and share the event on your personal page with friends with the message
Embrace various mobile lifestyles with PNY".
The contest will last from 15th August till 5th September, so you can start from 15th August 2014. The five lucky draw winners will receive prizes within 30 working days.

D-Link’s success in recent past under the able guidance of its CEO, Mr. Tushar Sighat has been phenomenal. While D-Link continues to soar towards new heights of success, industry bodies across the globe are also making note of Mr. Tushar Sighat’s exemplary leadership & astounding growth story. As a result, at the recently concluded ‘CMO Asia - World Brand Congress 2014’ held in Singapore Mr. Tushar Sighat was honored & conferred with the title of ‘CEO of the year’.

Hosted by CMO Asia, the 23rd edition of World Brand Congress was held recently at Pan Pacific, Singapore. The theme for World Brand Congress 2014 was "BRANDS THAT LAST: ROLE OF SUSTAINABILITY IN INNOVATIVE BRANDING".

“I am humbled by this honor & accept it on behalf of the entire team at D-Link, as it’s been a collaborative effort. Here I would also like to appreciate the contribution of our business associates. The journey so far has been fruitful with experiences that will accelerate further growth. With India marching towards a new digital age, D-Link is committed towards enabling this new trend & facilitating internet penetration in every nook and corner of the country”, said Mr. Tushar Sighat, CEO – D-Link (India) Ltd. on receiving the honor.

Mr. Tushar Sighat’s was honored for his remarkable career in ICT industry spanning more than two decades. Under Mr. Tushar Sighat able leadership, the growth story of D-Link (India) Limited in the last 4 years has been phenomenal. The net sales of D-Link has sky rocketed - Rs. 128 Cr. in FY 2010- 11, Rs. 223 Cr. in FY 2011-12, Rs. 353 Cr. in FY 2012-13 and Rs. 487 Cr. in FY 2013-14. The profitability (after tax) of the company has also risen significantly in the last 4 years – Rs. 3.42 Cr. in FY 2010-11, Rs. 7.04 Cr. in FY 2011-12, Rs. 12.32 Cr. in FY 2012-13, and Rs. 13.58 Cr. in FY 2013-14. Overall D-Link (India) Ltd. has recorded 37.8% growth in revenues with 10.2% growth in Net Profits for FY 2013-14.  While D-Link continues to be a leader in SMB/ SME & consumer networking domain, it has also enhanced its reach in large enterprise domain with strategic business approach & innovative solution offerings.

CMO Asia consists of about 40 countries around the world, including India, China, Japan, Malaysia, South Korea, Saudi Arabia, Pakistan and Sri Lanka, and awards organizations for achievements in fields such as brand and quality excellence.