Alia Bhatt tops as McAfee’s Most Sensational Celebrity

Posted by News Room On Monday, October 13, 2014 0 comments
In its eighth edition this year, McAfee’s Most Sensational Celebrity survey has found Bollywood’s Alia Bhatt topping the charts in Indian cyberspace. As part of the program, McAfee researched popular culture’s most famous people to reveal the riskiest celebrity across the web and unveil the 2014 rendition of its ‘Most Sensational Celebrity’ research.  Alia trumps Priyanka Chopra, who topped the list in 2013.
As cybercriminals exploit consumers’ need to be updated on celebrity news, McAfee’s survey highlights the pitfalls of the trend. These criminals capitalize on the public’s fascination to lure them to sites loaded with malware, which in turn allows them to steal passwords and personal information. This year, searching for a ‘celebrity name’ coupled with search terms like ‘wallpaper’, ‘videos’, ‘free download’, ‘hot pictures’, ‘selfie’ and ‘internet memes’ have resulted in instances of malware-laden sites.
Commenting on the findings of the study, Venkat Krishnapur, Vice-President of Engineering- Consumer, Business Group, McAfee India Centre, McAfee, Part of Intel Security said, “By including the names of popular celebrities in a website’s search tags, consumers are completely unaware of the security risks that exist which can severely infect their computers, devices and steal personal data. Cybercriminals are consistently looking for ways to take advantage of consumer interest around new movies, TV shows, as well as the latest celebrity-driven trends. For e.g. the selfie craze that has gripped Bollywood, the ice bucket challenge videos or internet memes created for sheer fun.”

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