Cooler Master launches MasterCase

Posted by News Room On Wednesday, August 19, 2015 0 comments
Cooler Master is excited to announce the launch of the MasterCase, the world’s first mid-sized modular tower with exterior expandability. The MasterCase heralds a new family of cases that offer unparalleled control over form and function. It draws inspiration from the MasterConcept, a revolutionary concept case developed at Cooler Master Headquarters in Taipei.
“The MasterConcept represents a vision that every person’s PC case should be unique, and is a first step in a fundamental reimagining of our relationship with our fans and supporters,” said PS Tang, Vice President, Cooler Master. “Inspired by the MasterConcept’s revolutionary approach to interior and exterior modularity, the MasterCase represents the crest of this new wave of case technology.”
The MasterConcept and MasterCase break new ground in the way PCs are designed, made, bought and used. Fundamental to this reimagining is FreeForm. Cooler Master wants users to have absolute control over how their case looks and functions. So FreeForm provides options to adjust the case exterior via the replacement of panels and doors, while also offering unparalleled flexibility for a mid-sized case in terms of interior layout.
Computex 2015 will see Cooler Master debut the MasterCase 5, a 460mm-tall modular tower that comes in three distinct iterations: MasterCase 5, MasterCase Pro 5 and MasterCase Maker 5.“The maker spirit is that curiosity to know how and why things work, and the satisfaction that stems from taking ownership of something you make,” said Roger Lin, Cooler Master’s Chief Executive Officer. “People want unique products to express themselves, that’s human nature.”
As part of a drive to capture the maker spirit earlier this year, Cooler Master invited a team of renowned PC industry veterans, including Richard Surroz from the US, Peter Brands and Richard Kier of the Netherlands, Mathieu Heredia of France, and Ronnie Hara of Brazil (by way of Japan), to Taipei for a week-long workshop on the future of case technology.

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