Posted by News Room On Monday, August 3, 2015 0 comments
Dell India announced the launch of its 600th Dell Exclusive Store (DES), inaugurated by Phil Bryant, Vice President – Consumer and Small Business Sales, Dell Inc. The company has aggressively focused on expanding its retail presence across market tiers, and plans to open 825 stores by the end of 2015.
Strategically located on Basaveshwara Nagar, Bengaluru the store offers the entire range of Dell’s consumer products – laptops, AIOs and desktops from the Inspiron, XPS and Alienware brands, Venue tablets, as well as related peripherals. Each Dell Exclusive Store is a commitment to enhancing the overall technology experience for consumers. The purchase decision for a laptop or PC is attributed immense importance in a market like India. Dell is cognizant of this process and endeavors to deliver a rich, interactive and informative technology experience to induce an informed purchase decision.
Dell’s aim is to strengthen customer experience through one on one brand engagement and build greater awareness around PC adoption. In its endeavor to establish itself as the ‘Brand of Choice’ for consumers across Tier 1 – Tier 5 cities and towns, Dell has initiated a new GTM strategy, which combines attractive pricing, greater variety of products and a rapid, on-time retail expansion plan.
Apart from the Dell Exclusive Stores, Dell also reaches out to a widening customer base through large format stores like Croma and Reliance Digital. A few thousand resellers spread across over 1100 towns and cities in India, contribute to its extensive retail network. Dell also has an onsite service footprint of over 30,000 pin codes across India and is known for its pioneering service and support offerings such as default on-site warranty, 24×7 Premium Phone support (PPS) and Accidental Damage service, for its consumer range.
Dell recognizes its partner network as a key factor contributing to achieving greater reach and customer access in the Indian market, and is thus working to attain a three-fold objective – Stronger commitment, faster response time, and overall growth for the partners.


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