Fitbit Announces Availability Of Its Fitbit Charge 5 In India

Posted by News Room On Wednesday, September 29, 2021 0 comments

Fitbit Charge 5 will be available in India, for ₹14,999 (INR), which includes a six-month Premium membership* and is available at (*Only for new and returning customers. Content and features may vary by language and are subject to change.

Not only that, Fitbit has also done some exciting updates for Fitbit Premium users and rolled-out a new feature for a better smartwatch experience ~

  • Our content partnership with Calm, the #1 App for Sleep, Meditation & Relaxation, is now available in-app for Fitbit Premium members, providing users access to 30 curated pieces of sleep and stress-reducing Calm content. Fitbit Sense users will be also able to see the effect a Calm session has on their heart rate and EDA responses via a guided session.
  • Snore & Noise Detect is now available to Sense and Versa 3 users. To help users better understand their sleeping environments, the microphone on their Sense or Versa 3 samples sound every few seconds to monitor snoring and ambient noise levels when sleeping. The experience provides a sound analysis, so users can discover what might be disrupting their sleep and causing awakenings or restlessness. Per a series of binding commitments, we will not use Fitbit users’ health and wellness data from this feature or other experiences for Google ads, and this data will be separated from other Google ad data.

IMPACT BY HONEYWELL’ Unveils Three New Innovative Products For SMEs

Posted by News Room On Tuesday, September 28, 2021 0 comments

Impact by Honeywell, a brand created by the Fortune 100 company to cater to the growing mid-market segment in India, announced the launch of three locally developed products to solve the unique problems of small and medium enterprises (SMEs) in the country. These “Make in India” offerings include an AC controller that can save up to 30% in energy costs, an AI-based video surveillance offering, and a DIY connected smoke detector. The brand is also expanding its reach through leading e-commerce platforms for these plug-and-play connected products and solutions. Engineered in India, Impact by Honeywell’s product portfolio has been designed to increase productivity, enhance safety, reduce costs, and enhance compliance for SME customers in and beyond tier-1 and tier-2 cities. 

“India is a global center for innovation, production and sustainable growth. Since its launch, Impact by Honeywell has created a robust product pipeline by leveraging Honeywell’s local engineering talent in design, hardware, and app-based software capabilities,” said Ashish Modi, President, Honeywell Building Technologies, Asia. “The depth of our engineering experience in India provides us with an understanding of local requirements and has helped us create a local-for-local manufacturing ecosystem. We are excited about the strong demand for our products and look forward to continuing to expand our offerings to serve our customers in India.”

New Product Introductions

The Impact AC controller is a battery-operated, DIY offering created for small- and mid-sized commercial buildings. These categories of buildings conventionally do not rely on centralized air conditioning for their cooling needs, typically using remote-controlled split, cassette and window air conditioners (ACs) that require human intervention to turn on or off. The AC Controller ensures that ACs are not left running in unoccupied cabins, meeting rooms, conference rooms. AC is the main power consumer in small- and mid- sized buildings. Honeywell’s offering can potentially save businesses up to 30% in energy costs. The Impact AI-based video surveillance offering comprises an integrated camera-processor setup, which performs analytics on the Edge and instantly and intelligently delivers alerts to the user via a mobile app. This removes the need to invest in expensive servers or increase network bandwidth to perform video analytics. The product uses proprietary algorithms and offers data analytics through its cloud infrastructure. It is offered with a subscription-based engagement model. The Impact wireless smoke detector is a DIY offering for buildings in which elaborate installations of fire detection systems are not possible. This product provides basic fire safety to the masses and will be sold on leading e-commerce platforms in India.

Impact by Honeywell

Middle-income households in India are set to almost double by 2030, offering SMEs with an opportunity to meet their burgeoning demands. Furthermore, the Government of India’s Aatmanirbhar Bharat Abhiyaan is expected to give a boost to the SME sector, which is the backbone of the Indian economy.

“Impact by Honeywell allows us to reach more building customers by providing them with products that are easy to use, install and maintain and better suited for their needs to help them save on their operational costs,” said Jasmeet Bhatia, GM, Impact by Honeywell, Honeywell Building Technologies. “The DIY functionality of these products also enables us to offer them on e-commerce platforms to make them more accessible to these customers.”  


Amazon Great Indian Festival sale 2021: Best deals and offers you can’t miss out on

Posted by News Room On Monday, September 27, 2021 0 comments

Amazon Great Indian Festival sale 2021 is all set to start from October 3 in India and will have tons of deals and offers across different categories. The Amazon Great India Festival sale 2021 coincides with Flipkart’s Big Billion Days sale which begins on the same day, October 3. 

As always, buyers will be spoilt for choices as both the e-commerce websites are trying to one-up each other with enticing offers and discounts on several products.

The Great Indian Festival sale 2021 will also witness over 1,000 new product launches from brands like Samsung, OnePlus, Xiaomi, Apple and more. 


Lexar appoints Mr. Piyush Mittal as the India Regional Manager

Posted by News Room On 0 comments

Lexar announced the appointment of Mr. Piyush Mittal as India Regional Manager. He will be responsible for overseeing an organization's business operations, guiding management staff, setting performance objectives, evaluating, and optimizing operational performance, ensuring regulatory and company standards are upheld thereby propelling the growth of the company.

Mr. Piyush Mittal on the appointment says, “I am really elated and enthralled to join this growing technology company and I would bring forth the robust planning, leadership skills, problem-solving and decision-making skills and make the brand emerge as one of the leading brands for storage and memory in India. We at Lexar believe that in the long run, brands with strong R&D and experience in memory business will be able to sail through in this ever-changing industry. Lexar, being a trusted brand for several years, has introduced several industries first products with its R&D capabilities".

On the appointment of India Regional Manager, Sales Director Head of APAC, Mr. Darren Lin, APAC Sales Director, says, "Mr Piyush ‘s appointment is like a blessing for the Lexar team as we expect a lot to learn from his vast experience in working across verticals. We are delighted for having him to join Lexar, and believe that with his experiences, in developing and implementing business, marketing plans would definitely push the brand to the next level.

Lexar is always customer centric and create world class products which are backed by efficient after sales service. To enhance our customer interaction at regional level, we are pleased to announce that Mr. Piyush Mittal has joined us India Regional Manager.”


SonicWall, Fusion BPO Services Enter into Strategic Partnership

Posted by News Room On Friday, August 20, 2021 0 comments

SonicWall has entered a strategic partnership with Fusion BPO services, a global BPO with headquarters in Kolkata, India and Draper(USA). SonicWall will offer its state-of-the-art next-generation firewalls (NGFW) for SMB, enterprise, and government organizations.

On discussing the partnership with SonicWall, Mr. Rajan Singh, CTO Fusion stated “With our rapid growth in the recent years, we found that the company’s mix-and-match cybersecurity architecture consisting of SonicWall next-generation firewalls and a mix of other applications  including UTM firewalls varied from office to office. It was becoming increasingly difficult to manage, as we aimed to implement the same cybersecurity measures across the entire company.

“SonicWall has been extremely proactive in attending to our business requirements and implementing the right solutions. Earlier we were managing two devices, one for UTM Firewall and other for SD-WAN. Sonicwall has enabled us to manage the firewalls better through one single platform,” further added Mr. Singh.

Fusion offers a diverse range of call center services, including garnering potential customers, managing data efficiently, or troubleshooting technical problems and administration issues from 18 centers in 9 countries. Its host of peripheral activities is aimed to propel business through a blend of manpower, technology, research, and analytics.

“We are very happy to have this newer and comprehensive relationship with Fusion now. After analyzing their requirements, the SonicWall team proposed to resolve the issue with its current generation of SonicWall NGFWs, which offers several performance advantages. This includes enhanced functionalities such as SD-WAN that benefits businesses by reducing overhead costs and increasing network performance. Our solutions can now offer management efficiencies and simplicity, finally realized by switching to a single-platform architecture like SonicWall NGFWs,” said Mr. Debasish Mukherjee, Vice President, Regional Sales APAC at SonicWall Inc.

“After in-depth vendor evaluation, Fusion ultimately chose to deploy more than 15 pairs of NSa Series NGFW in high-availability (HA) configuration, augmented with a six-year subscription to SonicWall’s support services. are delighted and look forward to this new partnership, which will add great business value”, added Mr. Mukherjee.

“By replacing its mixed bag of cybersecurity solutions with a total SonicWall platform, Fusion was able to unify cybersecurity management from multiple sources into a single‑pane-of-glass management and reporting, making it easier to interpret and assess all cybersecurity measures,” said Mr. Singh.

“As a result of using this platform, we have seen a 15% increase in security effectiveness and 10% increase in system stability. This transition has also resulted in an overall boost of operational efficiency and increase in business continuity. Additionally, this solution gives us an overall saving of 25% from a 6-year period,” added Mr. Singh.

“Some of the benefits for Fusion will be a Secure SD-WAN, Lower TCO with HA licensing policy, alongside a dedicated and secure Cloud-based management. Last but not the least, a Single-pane-of-glass management and reporting for all firewalls, will be a huge game changer for it business”, shared Mr. Mukherjee.



Posted by News Room On 0 comments

India government IT spending is projected to total $8.3 billion in 2022, an increase of 8.6% from 2021 according to a latest forecast by Gartner, Inc.

“Digitalization initiatives of Indian government organizations took a giant leap in 2020 because of the global pandemic. The pandemic forced the government to shift priorities as supply chains and revenue streams dwindled,” said Apeksha Kaushik, senior principal research analyst at Gartner. “As vaccination rates increase throughout the country and public health improves, the governments will focus on furthering the digitalization efforts on concerns such as ‘citizen experience’ and digital inclusion.”

Individual digital solutions do not correlate to overall digital maturity. As a result, the overall digital maturity of Indian government organizations is low compared to its western counterparts. Moving from legacy systems to digital will be a major reason for IT spending growth in 2022. For initiatives, such as digital licensing, online judicial proceedings, digital taxation, that were initiated as a knee-jerk reaction to the pandemic in 2020, there is a still long way ahead to achieve full potential as digital inclusion is not fully met in the country. The forthcoming 5G spectrum auction in India will aim at solving some of these challenges related to digital inclusion in 2022.


Esports Club Announced their First Mobile Esports Event for BGMI

Posted by News Room On 0 comments

India’s leading esports platform, The Esports Club has announced its first ever mobile esports tournament, LG Ultragear TEC Invitational Season 1 for Battlegrounds Mobile India (BGMI).

The invite-only tournament will witness participation from India’s top 20 teams while featuring a total prize pool of INR 5,00,000 ($6,722 USD). It will be a four days tournament, starting from the 21st of August 2021 till the 24th.

This announcement is considered to be a big first step into the world of mobile esports for The Esports Club who currently runs some of the largest PC esports campaigns in South Asia.

Speaking about the announcement, Ishaan Arya, Co-founder of The Esports Club said-‘Initially, we decided to focus on our strengths, creating some of the best PC esports events in the region over the last 2 years. We felt this was the right time to enter the mobile ecosystem with our first BGMI event with others in the pipeline as well.

He added that TEC’s approach to BGMI would be similar to other TEC IPs, with ‘regular running and recurring events for sure’. 

Mansoor ‘Nabu’ Ahmed’, Director of Esports, The Esports Club, “We’ve been working hard behind the scenes for our mobile expansion and the TEC Invitational is just the first step. We always believe in providing opportunities for players and creating a valuable platform; over the next few months you’ll see more BGMI opportunities from TEC that are open to all gamers across India.


ATechnos announces the launch of ‘ATechnos ITM Innovation Labs’

Posted by News Room On Thursday, August 19, 2021 0 comments

 ATechnos Group, a growing leader in Digital Transformation, Gaming Platforms, Content Distribution today announced its association with ITM University and ITM GOI, Gwalior. As part of the association, ATechnos has opened ‘ATechnos ITM Innovation Labs’ at the ITM Campus Gwalior that will help students in upgrading their skills and prepare themselves to be industry ready.

Speaking on the occasion, Mr. Apurv Modi, Managing Director, ATechnos Group and Co-founder, Almond Solutions, said, “We are pleased to announce that we have associated with one of the renowned education institutions of the country, ITM University for mutual benefits. Our objective with this association is upgrading the skills of the students of ITM University, making them industry-ready by providing internship opportunities and training. In addition, we will provide them with placement opportunities as well. Students will get ample resources that will help them gain immense knowledge, experience to boost their career opportunities. On the other hand, For ATechnos and Almond, this association opens up a wide talent pool, and given our fast-paced growth in the last couple of years, this partnership will be a win-win.”


 JK Tech announced that it has entered a strategic partnership with Mendix, a Siemens business and the global leaderin low-code application development for enterprises,to become aGlobal System Integrator. The strategic partnership will focus on two main areas: helping enterprises to modernize systems and rid their legacy technology, as well as helping to drive hyperautomation.

As low-code’s only all-in-one solution, the Mendix platform supercharges application production across the development lifecycle, enabling a much quicker turnaround time for app production and delivery. The platform is at once sophisticated enough to boost the productivity of expert developers while providing the kind of visual language that empowers citizen developers to create enterprise-level apps.

“We are delighted to have this important partnership with JK Tech as we pioneer the next-generation of low-code application development and deployment”, said Derek Roos, CEO, Mendix. “The pandemic has accelerated the need for organisations to digitize and this partnership will address the needs of enterprises that are looking for economically efficient application services which can rapidly scale their digital solutions.”


 The Chairman of Huawei Technologies said while U.S. sanctions have choked its smartphone business, it will not give up and plans to eventually return to the industry's "throne".

Former U.S. President Donald Trump in 2019 accused Huawei of being a threat to national security. He put it on an export blacklist and barred it from accessing critical technology of U.S. origin, affecting its ability to design its own chips and source components from outside vendors.

 "Everyone knows that phone chips need advanced technology in a small size with low power consumption. Huawei can design it, but no one can help us make it: we're stuck," Huawei Chairman Guo Ping was quoted as saying in a transcript of a recent Q&A with staff seen by a news source.


Guo added, however, that the problems were solvable.


"Huawei will continue to exist in the field of mobile phones and with continuous advances in chip production, the smartphone throne will eventually return," he said.

 As per Canalys report, Huawei was the world's biggest smartphone vendor but was dropped out of the ranks of China's top five sellers in the latest quarter, the first time in more than seven years.

In November, Huawei sold off its lower-end smartphone brand Honor - a move aimed at keeping the business alive.


RP tech India and Cornelis Networks Announce Strategic Partnership

Posted by News Room On Wednesday, August 18, 2021 0 comments

 RP tech India has announced a strategic partnership with Cornelis Networks, a global provider of purpose-built high-performance fabrics focused on High Performance Computing (HPC), Artificial Intelligence (AI), and High Performance data analytics (HPDA) applications. Win-win for both the companies, the partnership brings RP tech closer to its vision to become the complete solution provider in the enterprise space and enables Cornelis Networks to expand its footprints in the Indian HPC market through RP tech’s wide coverage and a robust SI-channel ecosystem.

Cornelis Networks is a technology leader delivering purpose-built high-performance fabrics to leading commercial, scientific, academic and government organizations worldwide. RP tech India will offer Cornelis Omni-Path Express portfolio (available later in the year), comprising of Host Fabric Adapters, Switches (Edge and Director Class), Gateways, and Cables to HPC and data center customers.

During the initial months, RP tech India will offer Cornelis solutions to HPC specialists, AI, ML solution providers and customers in the Higher Education Research vertical. The company is already strong in the server, storage, and data center space with a comprehensive solutions portfolio and a wide network of 50 branches spread across India. RP tech India is also working with Cornelis to offer a customer oriented HPC solution along with competitive pricing and good lead times making it possible to meet the academic demands of the higher education segment.

“We are extremely pleased to embark on our relationship with RP tech and nurture significant joint opportunities in the Indian HPC market. As an independent company, Cornelis Networks is 100% focused on the design and development of high-performance fabric solutions providing support for all CPU architectures and GPU accelerators.” – commented Mark Spargo, SVP of Worldwide Sales at Cornelis Networks.

“We are excited to partner with Cornelis Networks to drive the innovation in the fastest growing HPC market in India. The deployment of HPC solutions in the sectors such as Education, R&D, Biotechnology, Robotics etc. has taken a decent lead in the past few years. We are very bullish over this segment and Cornelis is a great addition to our comprehensive solutions offerings to enterprise customers. We will be working closely to develop a customer base for Cornelis Networks in the Indian HPC market”, said Rajesh Goenka, Director, Sales & Marketing at RP tech India.


Lexar Announces a New Family of Gaming DRAM to its Portfolio

Posted by News Room On Wednesday, August 11, 2021 0 comments

Lexar, a leading global brand of flash memory solutions, is proud to announce the new Hades product line of Gaming DRAM products. This is our introduction into the gaming DRAM category as Lexar expands its product portfolio. The new Lexar® Hades RGB DDR4 3600/3200 Desktop Memory is for gamers looking for next-level performance and an enhanced gaming experience with customizable RGB lighting. The Lexar® Hades OC DDR4 3600/3200 Desktop Memory is the perfect upgrade for gamers and content creators who want optimized performance and a next-level gaming experience or for intensive workloads. 

The Hades RGB DDR4 overclocked memory allows you to level-up your gaming experience without slow-downs. And with its RGB lighting effects, the Hades RGB DDR4 memory enhances your gameplay with vibrant colors of RGB lighting effects. The RGB customization creates a lively atmosphere rendering your gameplay more realistic, and adds a touch of style to your gaming set ups. It also features Lexar RGB Sync, a powerful lighting control software which allows you to customize and synchronize your lighting effects by setting color, intensity, and speed while allowing you to save your lighting effects for later use.

With the Hades OC DDR4 overclocked memory, you can speed up your gameplay and level up your gaming experience with quicker response time. For content creators, whether you are operating speed-demanding apps, processing massive workloads, or editing videos, Hades OC DDR4 will accelerate your desktop performance with ease.

Both are designed with a sleek aluminum heat spreader to keep your system cool and steady, so you can operate smoothly when you are running your games, software and intensive workloads. The Hades OC DDR4 and Hades RGB DDR4 are compatible with latest INTEL XMP 2.0 and AMD Ryzen to optimize and improve your overall PC and gaming experience.

Hades DDR4 family line will join the Lexar® DDR4 3200/2666 SODIMM Memory and Lexar® DDR4-2666 UDIMM Memory solutions intended for everyday looking for faster startups, increased responsiveness, quicker application load times, and an overall upgrade to your operating experience so you can multitask with ease.

“Since first introducing DDR4 SODIMM & UDIMM memory last year, Lexar is very excited to announce the new Hades product line of Gaming DRAM solutions to our portfolio. The Hades RGB DDR4 and Hades OC DDR4 provide overclocked memory to speeds up your gameplay with quicker response time and accelerate your desktop performance for intensive workloads. Lexar looks to continue advancing our DRAM offerings, with additional high-performance gaming DRAM models planned to launch later this year.” said Joel Boquiren, General Manager of Lexar.  

All Lexar product designs undergo extensive testing in the Lexar Quality Labs, facilities with more than 1,100 digital devices, to ensure performance, quality, compatibility, and reliability.

For more information visit




Savex Technologies Is the National Distributor of Bose in India

Posted by News Room On Tuesday, August 10, 2021 0 comments

 Savex is proud to announce its partnership with Bose as its national distributor in India. The partnership aims to leverage Savex’s large distribution network across India. Savex has been appointed by Bose as a non-exclusive distributor of the products with a right to select and appoint Authorized Resellers for the Products in the Territory. Savex will support Bose in developing LFRs, exclusive & multi brand retailers and etailers to market and promote products and services to customers.

Savex shall engage in developing yearly strategic plans, distribution development, marketing, and operational support. Investments shall be made in the market that would contribute to developing the distribution of the products in the country.

Jayant Goradia, Managing Director at Savex Technologies Pvt. Ltd said, “We are glad to collaborate with Bose – a leading Consumer Audio Luxury Brand, best known for home audio systems and popular noise-cancelling headphones. Partners have always been central to our business growth strategy and as we look forward to expand our reach, address the burgeoning market opportunities and accelerate business growth, this strategic partnership will enable us to provide Bose exquisite products to our partner ecosystem to meet new and constantly changing customer expectations, ultimately supporting our mutual customers.”


The IT and ITES industry has been a key enabler in catering technological services to companies across the world. However, a collapse in communication and lack of collaboration can lead to miscommunication, hindrance, inaccuracies and inefficiencies. Especially, since employees are working from home it has created a strong need for secure enterprise solutions. In a bid to build secure communication infrastructure for the IT and ITES industry, IceWarp, a global leader in developing email communication and collaboration solutions offer a secure email collaboration platform to facilitate secure and encrypted communication.

As IT or ITES service providers are allocated with a huge amount of data and files, the cyber threats are difficult to ignore hence, using a secured collaborative solution for smooth remote working in a secure manner is of utmost importance. IceWarp, being a leading business email and collaborative solution provider is effectively accelerating the industry with its collaborative tools and catering best-in-class connected experiences to improve productivity and to strengthen the culture of collaboration. To name a few, IceWarp’s solution is being leveraged by AGC Networks Limited, Hinduja Global Solutions Limited, WNS Global Services (P) Ltd., Teleperformance Global Services Pvt. Ltd. & many more. 

IceWarp empowering the IT and ITES industry in the following ways:

  • Developed custom migration tool, consulting, and Database setup
  • Increased productivity with faster decision-making
  • Provided companion solution to run alongside Office 365
  • Boost workplace agility with flexible, remote working
  • Enhanced team collaboration and engagement
  • Reduced half the usual cost

Commenting on the same, Pramod Sharda, CEO, IceWarp, India and Middle East said “There has been significant adoption of Communications and Collaboration tools across industries to enhance security and wide productivity where IT and ITES is no exception. The imminent threat of cyber-attacks is always looming on any of verticals and services. IT and ITES industry that plays a pivotal role in providing technology services, is equally vulnerable to risks of cyber-attacks, hence the industry is addressing the need of adopting secure collaborative tools in order to protect not only the internal data but also the huge customer data that is involved in the ecosystem.”

IceWarp, with its extensive experience in the e-mail & collaboration industry, has achieved a global outreach but keeping a local perspective through its network of partnerships, delivering customized solutions across every business size and segment. IceWarp’s Virtual Conference Rooms feature enables members/users to meet people online with connected audio and video. Editing of documents Online offers the ability to work with Word, Excel and PowerPoint files from within the browser, including collaborative editing, while storing the data/files securely in a dedicated private cloud. 


IBM expands presence in Kerala

Posted by News Room On Thursday, August 5, 2021 0 comments

IBM is working to set up a Software Lab in Kochi, Kerala in India. IBM Software Labs are leading global innovation centers that develop and deliver next-generation software portfolio and cloud offerings.

In a virtual meeting, Honourable Chief Minister of Kerala, Shri Pinarayi Vijayan, Sandip Patel – Managing Director, IBM India and Gaurav Sharma – Vice President, IBM India Software Labs discussed the role of technology in accelerating the state’s digital mission. During the meeting the Hon. Chief Minister shared his vision of making Kerala a Digital Knowledge Economy, the changes introduced in the IT policy and the role of technology in helping sectors reset and recover from the pandemic. Shri Pinarayi Vijayan also discussed the importance of collaboration between Industries, Government and the Academia to drive growth opportunities within the state.

During the meeting, Gaurav Sharma discussed the proposed expansion of IBM Software Labs’ operations in Kerala which includes establishing a state-of-the-art product engineering, design and software development center in Kochi. This center will focus on developing solutions, infusing global design techniques, agile methodologies and advanced technologies including automation, data and artificial intelligence (AI), and security to support the requirements of the government and global customers. Speaking on the occasion, Sandip Patel, Managing Director, IBM India said, “IBM India is a microcosm of the IBM corporation committed to furthering the country’s vision of Make in India, for India and the World. IBM brings its global best practices to India and we hope to do that in Kerala as well, by building indigenous skills in the state that will create a talent pool for the global marketplace. Expansion in Kerala would provide us access to world-class skills and diversity of talent, drive skills development and enhance employability.”

During the meeting, Hon’ble Chief Minister of Kerala, Shri Pinarayi Vijayan said, “Kerala is a talent hub for IT professionals and entrepreneurs, and we are pleased with IBM’s proposed expansion in the state. Technology Development Centers play an important role in driving economic growth by bringing innovations to the market quickly.  We will extend our full support to IBM to establish its software development center in Kerala. I’m confident that our talent and IBM’s leading technologies will have a far-reaching impact which will create employment opportunities, accelerate digital innovation and provide a strong foundation for the IT/ITeS sector in the state.” The proposed expansion is aligned to IBM’s vision to shape the future of software development- through an open, secure, decentralized architecture that helps clients automate, secure, modernize and predict. Currently IBM Software Labs operate from Bengaluru, Pune, Hyderabad and Chennai in India.


Micron Launches World’s First 176-Layer NAND in Mobile Solutions to Power Lightning-Fast 5G Experiences

Posted by News Room On Friday, July 30, 2021 0 comments

 Micron Technology has begun volume shipments of the world’s first 176-layer NAND Universal Flash Storage (UFS) 3.1 mobile solution. Engineered for high-end and flagship phones, Micron’s discrete UFS 3.1 mobile NAND unlocks 5G’s potential with up to 75% faster sequential write and random read performance than prior generations,1 enabling downloads of two-hour 4K movies2 in as little as 9.6 seconds.

Micron’s 176-layer NAND offers a compact design ideal for the high capacity, small form factors required in mobile devices. This launch follows quickly on the heels of Micron’s volume delivery of PCIe Gen4 solid-state drives with 176-layer NAND in June, bringing high performance, design flexibility and low power consumption to professional workstations and ultrathin notebooks. Now available for smartphones, Micron’s industry-pioneering advanced NAND technology and performance enables a more responsive mobile experience with true multitasking across apps.

“5G delivers multigigabit speeds to mobile devices, and a high-performance hardware foundation is critical to powering these lightning-fast mobile experiences,” said Raj Talluri, senior vice president and general manager of Micron’s Mobile Business Unit. “Our breakthrough 176-layer NAND supercharges smartphones with unparalleled performance, delivering rich multimedia content to consumers’ fingertips in a flash.”

Micron’s 176-layer UFS 3.1 solution provides 15% faster mixed workload performance than its prior generation, enabling faster app launching and switching across multiple apps for a smoother mobile experience. Without storage as a bottleneck, users can take advantage of 5G’s speeds with the powerful combination of UFS 3.1 and Micron’s 176-layer NAND.

“Micron’s first-of-its-kind combination of UFS 3.1 and 176-layer NAND will give our HONOR Magic3 Series an edge as the first smartphone to debut with this high-performance 3D NAND solution,” said Fang Fei, president of product line at Honor Device Co., Ltd. “Users of our new flagship HONOR Magic3 Series will be able to enjoy snappy, seamless multitasking across apps, fast downloads and storage supported by Micron’s industry-leading solution.”

Micron’s 176-layer mobile solution features: 

  • Improved performance: Micron’s 176-layer UFS 3.1 solution brings 75% faster sequential write and 70% faster random read performance over previous generations, dramatically accelerating application performance.
  • Faster downloads: The up to 1,500 MB/s sequential write performance translates to an ability to download a 10-minute 4K (2,160 pixel) YouTube video stream in 0.7 seconds3 or a two-hour 4K movie in 9.6 seconds.
  • Smoother mobile experience: As compared to its predecessor, Micron’s 176-layer UFS 3.1 solution and its premium quality of service results in about 10% shorter latency for faster response times and a more reliable mobile experience.
  • Improved endurance: Micron’s 176-layer mobile solution boasts up to two times the improved total bytes written versus its previous-generation product,4 meaning twice the total data can be stored without degrading device reliability and the smartphone’s life span can be extended for even the heaviest of users.


Lexar Announces New Lexar® JumpDrive® P30 USB 3.2 Gen 1 Flash Drive

Posted by News Room On Thursday, July 29, 2021 0 comments

Lexar, a leading global brand of flash memory solutions, is proud to announce the new Lexar® JumpDrive® P30 USB 3.2 Gen 1 Flash Drive. This USB flash drive is perfect for professionals who want to make transferring, sharing photos, videos and large files a breeze even when on the go.

With blazing fast USB 3.2 Gen 1 performance up to 450MB/s read and write1, you can access your content in a split second at anytime and anywhere. Don’t waste time waiting for your files to transfer and speed up your workflow from start to finish.

JumpDrive P30 not only make transfers so much quicker, it is also designed with a 256-bit AES encryption to protect your essential files against corruption, loss and deletion for added security. You can easily create a password-protected vault that automatically encrypts your data. And for added peace of mind, files that are deleted from the vault are securely erased and can’t be recovered.

This sleek, metallic and portable drive also comes in a wide range of capacity options—from 128GB up to 1TB, so you can find the capacity that best suits your needs to back up and store all your files with ease.

“We are proud to announce the new JumpDrive P30 USB 3.2 Gen 1 Flash Drive to our USB family. For professionals looking for a performance-drive that is both compact and features a sleek metallic finish, the P30 is an excellent addition to your workflow." said Joel Boquiren, General Manager of Lexar.

All Lexar product designs undergo extensive testing in the Lexar Quality Labs, facilities with more than 1,100 digital devices, to ensure performance, quality, compatibility, and reliability.

For more information visit


Luminous Power Technologies Launches India’s Most Revolutionary Designed Inverter ‘ICON’

Posted by News Room On Tuesday, July 27, 2021 0 comments

Luminous Power Technologies, a leader in power backup & home electricals in India today announced the launch of ICON 1100, India’s first revolutionary inverter which is beautiful, convenient, and safe at the same time. The premium inverter is crafted with beautiful curvy edges on the front and back to give it a sleek design perception. This stellar inverter complements your living room space and doesn’t need to be hidden from your guests at your home or office. Priced between INR 8500-9500, ICON 1100 is available for purchase via direct sales and through authorized partners.

This innovative product has a dedicated enclosure to fit the battery that is compatible with Tall Tubular Battery (TTB) between the capacity from 150 AH – 220 AH. Once the battery is connected inside, it becomes an integrated unit with no hanging wires outside the enclosure, thus, preventing children from having any chance of accidental contact and keeping them completely safe.

The latest ICON 1100 comes with a 900 VA rating which is the largest selling inverter segment in the domestic market. The inverter is built with pure sine wave output which serves as a substitute for the grid power when it fails. Besides, it provides absolute convenience due to its detachable panel at the top which makes it easy to fill battery water without moving the trolley. It also helps to reduce the acid spillage in comparison with the existing inverter battery sets.

Speaking about the launch, Amit Shukla, Sr. Vice President & Head (Power Solutions Business), Luminous Power Technologies said, “With innovative & native R&D, Luminous is proud to launch ICON inverter which is thoughtfully designed keeping the consumer-centric approach in mind. There is a growing demand for Inverters due to WFH transition and we provide smart solutions to every consumer at the most cost-effective prices, supported by excellent customer service.”

This next-generation inverter is designed with a Pearl White colour frame that adds a high-end & ultra-modern look to the living room space. It has matt black side panels that complement the finish and enhances the overall aesthetics of the product. The consumers need to buy the battery, separately and will have to pay just 10% higher than the normal Inverter battery combo with the trolley set.